The Times Herald (Norristown, PA)

Bimbo Bakeries launches national recycling program

Partners with TerraCycle to recycle Bimbo plastic packaging

- By Donna Rovins drovins@21st-centurymed­ia.com @MercBiz on Twitter

TRENTON, N.J. » Bimbo Bakeries USA has launched a nationwide campaign to recycle the company’s plastic bag packaging. Among Bimbo’s products eligible for the program are: Thomas’, Sara Lee, Entenmann’s, Arnold,

Ball Park, Bimbo, Maier’s, Beefsteak, Freihoffer’s, Stroehmann and others.

Bimbo Bakeries, headquarte­red in Horsham, is partnering with internatio­nal waste management company TerraCycle to launch the USA Bag Recycling Program to make the company’s bread, bun, bagel and English muffin bags in the U.S. recyclable.

“Because plastic bags, like those used in our packaging, are not recyclable today through household recycling streams, most end up in landfills. Expanding our partnershi­p with TerraCycle enables consumers across the country to easily recycle our plastic bags from their own homes at no charge,” Fred Penny, president, Bimbo Bakeries USA, said in a press release. He added that it is an “important, immediate action” for to company as it works toward a commitment of 100% sustainabl­e packaging by 2025.

“As the first and only baking company to partner with TerraCycle, we have already recycled more than 5 million pounds of waste and look forward to enabling buns, bagels, and English muffins consumers to divert more bags and then ship the box millions of pounds of plastic from to TerraCycle via the free pre-paid landfills,” he said. shipping label provided through

Under the program, which the program. launched in April, individual­s Bimbo and TerraCycle have can sign up on the TerraCycle worked together since 2013, when program page https://www.terracycle.com/en-US/brigades/bimbobaker­ies-usa, they began partnering through the Entenmann’s Little Bites selecting the Bimbo Pouch Recycling Program, according Bakeries USA Bag Recycling Program to a TerraCycle spokespers­on. from the list of active The new Bimbo Bakeries brand-sponsored recycling programs USA Bag Recycling Program expands available in the U.S. They the partnershi­p to other can then fill any box with empty Bimbo brands.

Bimbo Bakery branded bread,

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