The Trentonian (Trenton, NJ)

Eet Gud Bakery proud to serve Mercer County

- Advertoria­l

Back in 1928, 19-yearold Joseph Schaffener and his wife Mary purchased an “as is” bakery and named it EET GUD. It was across the street from open fields at that time, pure suburbia, surrounded by open fields in Hamilton. EET Gud delivery cars could be seen around the neighborho­ods dropping off fresh made baked goods.

Eighty-eight years later, this well-known bakery with its catchy name has stood the test of time. Oldtime customers and new customers are still taking home quality baked products that are still hand rolled and made from scratch while receiving oldfashion­ed top customer service.

The late Joseph Schaffener would be proud of his granddaugh­ter Donna Gorish, who manages the bakery. This third-generation family member holds many fond memories of the bakery and her beloved grandfathe­r. “I remember the old store and the thrill of watching and anxiously awaiting the new addition to open,” Donna says.

Donna joined her mother and uncle in the business in 1964 working part time. “When I came aboard the bakery business was booming. Customers could find four or five girls working behind the bakery counter and two girls working behind the deli counter,” Donna says. “The bakery was so busy you had to take a number.”

The bakery features a large mouth-watering inventory of baked goods, breads and rolls guaranteei­ng a customer will not leave empty handed and a deli packed with Boars Head meats and homemade salads.

Today people like onestop shopping. But there are generation­s of families who still support Eet Gud and like the Mom and Pop feel.

“We like to treat people like friends. At Eet Gud we have a personal touch and are willing and able to bend on the packaging size and decorating of cakes,” Gorish said. “For example, products are not in set amounts and cakes can be custom decorated. You can pick and choose, mix and match.”

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