The Trentonian (Trenton, NJ)

Hardly ‘friends’: Zuckerberg fends off senators on privacy

- By Mary Clare Jalonick, Barbara Ortutay and David Hamilton

WASHINGTON » Under fire for the worst privacy debacle in his company’s history, Facebook CEO Mark Zuckerberg batted away often-aggressive questionin­g Tuesday from lawmakers who accused him of failing to protect the personal informatio­n of millions of Americans from Russians intent on upsetting the U.S. election.

During some five hours of Senate questionin­g, Zuckerberg apologized several times for Facebook failures, disclosed that his company was “working with” special counsel Robert Mueller in the federal probe of Russian election interferen­ce and said it was working hard to change its own operations after the harvesting of users’ private data by a data-mining company affiliated with Donald Trump’s campaign.

Seemingly unimpresse­d, Republican Sen. John Thune of South Dakota said Zuckerberg’s company had a 14-year history of apologizin­g for “ill-advised decisions” related to user privacy. “How is today’s apology different?” Thune asked.

“We have made a lot of mistakes in running the company,” Zuckerberg conceded, and Facebook must work harder at ensuring the tools it creates are used in “good and healthy” ways.

The controvers­y has brought a flood of bad publicity and sent the company’s stock value plunging, but Zuckerberg seemed to achieve a measure of success in countering that: Facebook shares surged 4.5 percent for the day, the biggest gain in two years.

In all, he skated largely unharmed through his first day of congressio­nal testimony. He’ll face House questioner­s Wednesday.

The 33-year-old founder of the world’s bestknown social media giant appeared in a suit and tie, a departure from the T-shirt he’s famous for wearing in public as well as in private. Even so, his youth cast a sharp contrast with his often-elderly, gray-haired Senate inquisitor­s. And the enormous complexity of the social network he created at times defeated the attempts of legislator­s to hammer him on Facebook’s specific failures and how to fix them.

The stakes are high for both Zuckerberg and his company. Facebook has been reeling from its worst-ever privacy failure following revelation­s last month that the political data-mining firm Cambridge Analytica, which was affiliated with Trump’s 2016 campaign, improperly scooped up data on some 87 million users. Zuckerberg has been on an apology tour for most of the past two weeks, culminatin­g in his congressio­nal appearance Tuesday.

Although shaky at times, Zuckerberg seemed to gain confidence as the day progressed. An iconic figure as a billionair­e entreprene­ur who changed the way people around the world relate to each other, he made a point of repeatedly referring back to the Harvard dorm room where he said Facebook was brought to life.

At times, he showed plenty of steel. After aggressive questionin­g about Facebook’s alleged political bias from Sen. Ted Cruz, for instance, Zuckerberg was asked if he was ready to take a break.

No need. “That was pretty good,” he said of the exchange with Cruz.

For the most part, his careful but generally straightfo­rward answers, steeped in the sometimes arcane details of Facebook’s underlying functions, often deflected aggressive questionin­g. When the going got tough, Zuckerberg was able to fall back on: “Our team should follow up with you on that, Senator.”

As a result, he found it relatively easy to return to familiar talking points: Facebook made mistakes, he and his executives are very sorry, and they’re working very hard to correct the problems and safeguard the users’ data.

As for the federal Russia probe that has occupied much of Washington’s attention for months, he said he had not been interviewe­d by special counsel Mueller’s team, but “I know we’re working with them.” He offered no details, citing a concern about confidenti­ality rules of the investigat­ion.

Earlier this year Mueller charged 13 Russian individual­s and three Russian companies in a plot to interfere in the 2016 presidenti­al election through a social media propaganda effort that included online ad purchases using U.S. aliases and politickin­g on U.S. soil.

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 ?? CAROLYN KASTER — THE ASSOCIATED PRESS ?? Facebook CEO Mark Zuckerberg testifies before a joint hearing of the Commerce and Judiciary Committees on Capitol Hill in Washington, Tuesday about the use of Facebook data to target American voters in the 2016 election.
CAROLYN KASTER — THE ASSOCIATED PRESS Facebook CEO Mark Zuckerberg testifies before a joint hearing of the Commerce and Judiciary Committees on Capitol Hill in Washington, Tuesday about the use of Facebook data to target American voters in the 2016 election.
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