The Trentonian (Trenton, NJ)

Hasbro, trying to find footing, posts weak 3Q

- By Michelle Chapman

NEWARK >> Hasbro, wrestling with the demise of Toys R Us and elusive shoppers spending a lot more on high-tech gadgets, fell well short of third-quarter expectatio­ns Monday and said it will cut some jobs to save costs.

The toy maker, whose brands include Monopoly and Play-Doh, did not specify the exact number of layoffs, but said it will affect a “mid-single digit” percentage of its worldwide workforce. Hasbro had about 5,400 employees at the end of last year; a 5 percent cut would put the layoffs at about 270 jobs. Hasbro said it will absorb charges of as much as $60 million in the next quarter related to paying severance.

Mattel, Hasbro’s rival, said in July that it would cut more than 2,200 jobs. Both toy makers have acknowledg­ed they’ve been hurt this year by the shuttering of Toys R Us stores, the largest independen­t toy seller in the world.

It is the first full quarter that the company has been without Toys R Us as a customer.

“We continue to believe this is a near-term retail disruption that will last for the next few quarters,” Chairman and CEO Brian Goldner said during a conference call.

Sales of games and toys at brick-and-mortar stores fell in the quarter, but Goldner said that online pointof-sale climbed by the highsingle digits at the same time.

The lost Toys R Us revenue hurt Hasbro most notably in the U.S., Europe,

Australia and Asia, contributi­ng to the company’s 12 percent revenue decline overall for the quarter. Goldner said the company has recaptured about one third of the U.S. and Canada Toys R Us revenues heading into the holiday.

“We are successful­ly managing retail inventory and it is down significan­tly in the U.S. and in Europe, where we are aggressive­ly working to clear excess inventory by year end,” Goldner said.

Hasbro Inc.’s third-quarter earnings slipped to $263.9 million, or $2.06 per share. Adjusted for pretax gains, per-share earnings were $1.93, far below Wall Street projection­s for per-share earnings of $2.24, according to a survey by Zacks Investment Research.

Revenue of $1.57 billion also missed analyst expectatio­ns for $1.71 billion. Hasbro experience­d a 24 percent drop in internatio­nal revenue, with Europe falling 29 percent, Latin America slipping 16 percent and the Asia Pacific region declining 14 percent.

Tablets and smartphone­s have become the most desired toys in many households, and that is taking a toll on the sale of more traditiona­l playthings.

Sales fell for Nerf, My Little Pony and Transforme­rs products in the quarter, but the Pawtucket, Rhode Island-based company did put up some very strong numbers in the same period last year thanks to new My Little Pony and Transforme­rs movies.

 ?? RICHARD DREW — THE ASSOCIATED PRESS FILE ?? This file photo, shows the Hasbro logo at the TTPM 2018 Spring Showcase, in New York. Hasbro Inc. (HAS) on Monday, Oct. 22, reported third-quarter earnings of $263.9 million.
RICHARD DREW — THE ASSOCIATED PRESS FILE This file photo, shows the Hasbro logo at the TTPM 2018 Spring Showcase, in New York. Hasbro Inc. (HAS) on Monday, Oct. 22, reported third-quarter earnings of $263.9 million.
 ?? RICHARD DREW — THE ASSOCIATED PRESS FILE ?? In this file photo, the Star Wars Hans Solo Mighty Muggs, by Hasbro, are demonstrat­ed at the TTPM 2018 Spring Showcase, in New York. Hasbro Inc. (HAS) on Monday, Oct. 22, reported third-quarter earnings of $263.9 million.
RICHARD DREW — THE ASSOCIATED PRESS FILE In this file photo, the Star Wars Hans Solo Mighty Muggs, by Hasbro, are demonstrat­ed at the TTPM 2018 Spring Showcase, in New York. Hasbro Inc. (HAS) on Monday, Oct. 22, reported third-quarter earnings of $263.9 million.

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