Decline in readers, ads leads hundreds of newspapers to fold
WAYNESVILLE, MO. >> Five minutes late, Darrell Todd Maurina sweeps into a meeting room and plugs in his laptop computer. He places a WiFi hotspot on the table and turns on a digital recorder. The earplug in his left ear is attached to a police scanner in his pants pocket.
He wears a tie; Maurina insists upon professionalism.
He is the press — in its entirety.
Maurina, who posts his work to Facebook, is the only person who has come to the Pulaski County courthouse to tell residents what their commissioners are up to, the only one who will report on their deliberations — specifically, their discussions about how to satisfy the Federal Emergency Management Agency so it will pay to repair a road inundated during a 2013 flood.
Last September, Waynesville became a statistic. With the shutdown of its newspaper, the Daily Guide, this town of 5,200 people in central Missouri’s Ozark hills joined more than 1,400 other cities and towns across the U.S. to lose a newspaper over the past 15 years, according to an Associated Press analysis of data compiled by the University of North Carolina.
Blame revenue siphoned by online competition, costcutting ownership, a death spiral in quality, sheer disinterest among readers or reasons peculiar to given locales for that development. While national outlets worry about a president who calls the press an enemy of the people, many Americans no longer have someone watching the city council for them, chronicling the soccer exploits of their children or reporting on the kindly neighbor who died of cancer.
Local journalism is dying in plain sight.
A rock outcropping painted by a local tattoo artist to resemble a frog greets visitors who follow the old Route 66 into Waynesville. Along with its sister city St. Robert, the military towns are dominated by the nearby Fort Leonard Wood, which has kept the county’s population steadily around 50,000 for the past decade.
Five of Waynesville’s eight city council members are former military, and Mayor Luge Hardman says the meetings run efficiently as a result.
“This is a small town where you can be from somewhere else and not feel like an outsider,” said Kevin Hillman, Pulaski County prosecuting attorney.
The Daily Guide, which traces to 1962, was a family owned paper into the 1980s before it was sold to a series of corporate owners that culminated with GateHouse Media Inc., the nation’s largest newspaper company. Five of the 10 largest newspaper companies are owned by hedge funds or other investors with several unrelated holdings, and GateHouse is among them, said Penelope Muse Abernathy, a University of North Carolina professor who studies news industry trends.
Critics have said GateHouse and some other newspaper companies follow a strategy of aggressive costcutting without making significant investments in newsrooms. GateHouse rejects the notion that their motivations are strictly financial, pointing to measures taken in Waynesville and elsewhere to keep news flowing, said Bernie Szachara, the company’s president of U.S. newspaper
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