The Trentonian (Trenton, NJ)

Pork roll as McDonald’s menu item could be business jolt Trenton needs

- L.A. Parker Columnist L.A. Parker is a Trentonian columnist. Find him on Twitter @LAParker6 or email him at LAParker@Trentonian.com.

Wake up and smell the chicken at breakfast! That’s the new advertisem­ent for McDonald’s Chicken McGriddle and McChicken Biscuit Sandwich as restaurant­s in Pennsylvan­ia, Delaware and parts of New Jersey offer the popular menu item.

Chicken and waffles sound like a better offering and for the record, it’s time for McDonald’s to wake up and smell the coffee. With two of the most successful pork roll companies in the United States, Case and Taylor, operating in Trenton, how in the world does McDonald’s miss out on adding this popular breakfast meat to its menu, especially in the Northeast.

Khalil Bullock, a McDonald’s account manager, boasts about the company’s 50-year history of serving outstandin­g breakfast items, yet, the head honchos inside this fast food’s corporatio­n offices miss on what seems like a natural money maker. A Pork Roll, Egg and Cheese sandwich on a biscuit or English Muffin sounds perfectly wonderful.

Call it Taylor ham if you like or pork roll. By the way, even President Barack Obama stepped away from that controvers­y.

On May 15, 2016, Obama gave a commenceme­nt speech at Rutgers University’s 250th graduation ceremony in which he referenced the “Taylor Ham vs. pork roll debate”, saying, “I come here for a simple reason – to finally settle this pork roll vs. Taylor Ham question...I’m just kidding... There’s not much I’m afraid to take on in my final year of office, but I know better than to get in the middle of that debate.”

McDonald’s is the world’s leading global foodservic­e retailer with over 38,000 locations in over 100 countries. Imagine if pork roll moved onto the McDonald’s food list. Trenton could finally have a significan­t industry with hundreds of jobs available for local residents.

Imagine one or two of those old factories on Mott St. turned into living, breathing buildings where employees made livable wages. Pork roll or Taylor ham could be the meat that saved this capital city from further deteriorat­ion and destructio­n.

This sounds like a no-brainer.

Someone contact local McDonald’s franchise owners Rosa and Fred Rosado or Tom Smolar and tell them to press this pork roll issue. It’s time for pork roll, ok, or Taylor ham to become a national and world food item.

What a proud moment for Trenton when customers pull up to a drive-thru monitor and say, “I’ll have a pork roll, egg and cheese mcmuffin, hash brown and small coffee.”

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