The Trentonian (Trenton, NJ)

Rich’s Carpet One Voted Best Carpet & Flooring in ‘Reader’s Choice’

- Advertoria­l

“Experience the ‘Unexpected’ in Customer Service,” is the slogan at Rich’s Carpet One Floor & Home. However, entering the store you will not see it displayed on employee work shirts or big painted banners hanging from the rafters. It’s simply an unwritten rule diligently followed starting with the owner straight down to every single employee.

What separates this business from the BIG home center competitor­s is the personal service given to all its customers.

“We work hard to achieve customer loyalty, because a satisfied customer is worthless but a loyal customer is priceless,” said Rich Linnell, store owner.

“We provide exceptiona­l service you don’t get from our competitio­n. We work hard to get a customer to be loyal and do what we have to do to make our customers happy. I hope my customers remember their pleasant experience here and I hope they come back.”

“WOW” is the first word Linnell wants customers to express when walking into the store.

“I learned through the years that impression is everything for the customer,” Linnell said. “From how they are treated on the sales floor right down to the personal greeting they receive. I want a WOW atmosphere. WOW is related to the unexpected. For example, one of my installers finishes a job and when he finishes the work area is wiped down and cleaned — that’s WOW!”

In Linnell’s eyes complaints are “opportunit­ies to generate loyal customers as long as we take care of the situation. Remember that word of mouth travels faster if it’s bad news than good news. Each customer has a unique personalit­y and you must be a good listener.”

Rich’s Carpet One boasts of a small but stellar staff, “who all share the same passions and functions to make the customer have a pleasant experience,” Linnell said. The dedicated staff starts with John McCabe, Linnell’s partner; Rob Hafitz, manager; Hannah Clark Hafitz, assistant manager; Robynn Dumont, Chris Burke, and Angela Verduchi, sales associates; Dawn Lippincott, executive assistant and the office backbone; and Angel Rodriquez, warehouse manager.

This famous-brand oriented store carries all types of hardwoods, carpeting, vinyl, ceramic and laminated tiling, sheet vinyl, carpet remnants, binding services and shop at home services.

Rich Linnell, with his partners: John MacCabe, Maryann Bush, Donna Calu and Sherry Mattaliano, purchased the business from East Windsor Carpet One Floor & Home. In the floor covering business for over 42 years, Rich brings a wealth of knowledge and experience to share with all his customers.

Business hours are 10 a.m. to 6 p.m. Monday through Saturday; and 10 a.m. to 4 p.m. Sunday.

Rich’s Carpet One Floor & Home is located at 825 Route 33 in the Block Plaza, Mercervill­e. For informatio­n, call (609) 890-6111, visit www.richscarpe­tone. com or look for us on Facebook.

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