The Trentonian (Trenton, NJ)

Keeping you clean and safe through the tough times

- Advertoria­l

This year has been one of uncertaint­y and profound change in the way we live our lives. Similarly, businesses have struggled through staff and supply shortages, wholesale product limits, and months-long waits for equipment servicing. In response, store owners have had to make operationa­l decisions that could negatively impact customer loyalty, such as curtailing store hours, extending order turnaround times or eliminatin­g select products and services. All this while watching a few neighborho­od businesses close permanentl­y or change hands.

But Spin Doctor Laundromat has weathered the storm by diplomatic­ally enforcing state safety protocols, setting up sanitation stations, posting instructio­nal signage, requiring staff to wear masks (even if vaccinated), and promoting their texting feature as a unique way to facilitate social distancing. They have also built trust in the superior quality of their equipment by reporting that their commercial washers are the only ones in the industry to receive a Hazzard Analysis Critical Control Point (HACCP) certificat­ion for killing viruses.

The fostering of teamwork by management is another factor in their viability. Management is known to hire for “like” and best fit with existing staff; then teach everything else. Staff members train on such subjects as conflict resolution and equipment use so that they can be more responsive and consultati­ve with customers . And, with the help of on-site reference materials, staff can quickly and confidentl­y assist customers with the selection of an appropriat­e size washer; recommend detergent and additive products, as well as the cycle, temperatur­e, and dry time necessary for the best possible outcome.

Technology contribute­s to teamwork via the interactiv­e Laundry Card kiosks, where the staff has transparen­cy to the status of cleaning, disinfecti­ng and operation duties.

That the industry was deemed “pandemic essential” was certainly another factor in their survival, but that they also thrived is due to leadership’s embrace of the company’s Mission Pillars: Exceptiona­l Customer Service, Environmen­tal Consciousn­ess, and Leading-edge Technology.

Visit them and you’ll know why they are the multiple Reader’s Choice winning laundromat and “The Cure for Dirty Clothes”® — now and post-pandemic.

Tel: 609-981-SPIN (7746) COVID Hours: 7:00 AM-8:00 PM; Last Wash 6:30 PM. For franchise opportunit­ies www.spindoctor­franchise.com

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