Dis­cover Bella Vista to host pub­lic in­put meet­ing

Ad­ver­tis­ing and Pro­mo­tion Com­mis­sion work­ing on strate­gic plan.

The Weekly Vista - - News - CASSIE LAPP Com­muica­tions Man­ager City of Bella Vista

Dis­cover Bella Vista, the city’s ad­ver­tis­ing and pro­mo­tion com­mis­sion, in­vites the pub­lic to at­tend an open in­put meet­ing to dis­cuss the fu­ture of the com­mis­sion.

The meet­ing is set for 5:30 p.m. Tues­day, June 5, at Bella Vista Dis­trict Court, 612 W. Lan­cashire Blvd.

Dis­cover Bella Vista is work­ing with con­sult­ing firm Com­mu­nity Growth Strate­gies to cre­ate a strate­gic plan to guide its op­er­a­tion. This plan will be­come the blue­print to fol­low in or­der to max­i­mize the fu­ture in­vest­ment of A&P funds for mar­ket­ing Bella Vista as a des­ti­na­tion for trav­el­ers and tourists.

All res­i­dents and busi­ness own­ers are in­vited to at­tend this pub­lic meet­ing.

The Bella Vista Ad­ver­tis­ing and Pro­mo­tion Com­mis­sion was cre­ated by the Bella Vista City Coun­cil in April 2017. By state statute, a city’s coun­cil mem­bers can vote to en­act the so­called “ham­burger” and “bed” tax on pre­pared food and lodg­ing stays of less than 30 days. The com­mis­sion col­lects a one-per­cent tax on pre­pared food and two-per­cent tax on lodg­ing stays and de­ter­mines the use of th­ese funds to pro­mote tourism in the city. This can be in the form of ad­ver­tis­ing and pro­mo­tion or grants to or­ga­ni­za­tions hold­ing events that are de­signed to draw vis­i­tors from out of the area.

The com­mis­sion is made up of seven to­tal mem­bers — four rep­re­sen­ta­tives from tourism-re­lated busi­nesses within city lim­its, two mem­bers of the city coun­cil and one res­i­dent-at-large. At least three of the four busi­ness own­ers or man­agers are re­quired by law to be from lodg­ing es­tab­lish­ments or restau­rants.

Though com­mis­sion­ers are ap­pointed by the city coun­cil, the or­ga­ni­za­tion op­er­ates in­de­pen­dently from city govern­ment. For in­for­ma­tion on the com­mis­sion and its meet­ings, visit www.dis­cover bellav­is­taar.com/about/ about-us/.

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