PUB­LISHER'S LET­TER

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Like many peo­ple, I find my­self re­flect­ing back—and look­ing for­ward—at this time of year. The dawn of a brand-new year brings with it un­bri­dled en­thu­si­asm for all of us at TOTI Me­dia. It also oc­curs to me there is only one thing that keeps each of us from ac­com­plish­ing our goals: our own will. Think back to your child­hood when a par­ent or an­other adult said you would never achieve some­thing or never pos­si­bly at­tain a spe­cific goal or mile­stone. If you’re any­thing like me, you in­stantly de­vel­oped more de­ter­mi­na­tion than you ever thought pos­si­ble, in or­der to ac­com­plish ex­actly what that per­son said you could not do. When I re­flect on those times, it is clear that the same prin­ci­ples of de­ter­mi­na­tion and see­ing things through ap­ply to all of us, whether a child or an adult.

A while ago, I was for­tu­nate enough to visit the Al­lal­in­horn, a 13,212-foot moun­tain and the high­est point in the re­gion of Sass-Fee, Switzer­land. My goal was not just to see this spec­tac­u­lar mir­a­cle of na­ture, but also to hike to its sum­mit. I’d be less than truth­ful if I told you I was not sure I could I do it, or that sev­eral times dur­ing my as­cent I thought about turn­ing back. For­tu­nately, I was with a group of peo­ple who, like my­self, were de­ter­mined to reach the top.

I look back now and re­al­ize it was not only our sin­gu­lar pur­pose that pushed us on­ward, but that the en­tire group was work­ing to­ward a shared, com­mon goal.

That same type of for­ti­tude and en­thu­si­asm is ex­actly the ba­sis for how ev­ery sin­gle per­son in our or­ga­ni­za­tion works to­gether, all year long, to bring you our award-win­ning South­west Florida life­style pub­li­ca­tions (to­ti­me­dia.com).

Do­ing a dif­fi­cult thing is of course, by def­i­ni­tion, never easy. But the re­ward of ac­com­plish­ing what you set out to do is an in­tox­i­cant un­like any other—it feels so good that it pro­pels you to do more.

I be­lieve each of us pos­sesses that type of driv e. I also have dis­cov­ered that by look­ing within for the sin­gle-mind­ed­ness to go just one more step, to do one more good deed, to make one more small daily ef­fort to bet­ter your life and that of peo­ple you en­counter, all of our lives—and so­ci­ety—will be en­riched.

So as we be­gin a new year, al­low me to share my per­sonal goals with you. In 2017, I’m go­ing to seek more chal­leng­ing ob­jec­tives, and re­sist tak­ing the easy road. I'm go­ing to treat each and ev­ery per­son with whom I come in con­tact with the same re­spect, kind­ness and cour­tesy with which I like to be treated. I be­lieve if we all strive to­ward th­ese types of sim­ple goals, the re­sults will be im­mea­sur­ably pos­i­tive.

One of my fa­vorite quotes is by in­dus­tri­al­ist Henry Ford, who win­tered in Fort My­ers. He said, “If you think you can do a thing or think you can’t do a thing, you’re right.” As we look for­ward to an­other ex­cep­tional year at TOTI Me­dia, I can’t think of a more ap­pro­pri­ate phrase. En­joy our first is­sue of 2017, be­come in­spired—and make it your year! Daniela Daniela E. Jaeger Group Pub­lisher

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