Sally Storey, Light­ing Up The Luxury World


Upscale Living Magazine - - Contents - | By An­gela Sara West

Il­lu­mi­nat­ing count­less cas­tles, pri­vate coun­try es­tates, vil­las, pres­ti­gious ho­tels, spas and royal palaces, Sally Storey is at the fore­front of high-end light­ing de­sign and de­vel­op­ment and the “go-to” name for some of the most fa­mous names and brands around the world.

The multi-award-win­ning De­sign Di­rec­tor of Light­ing De­sign In­ter­na­tional (LDI) and Cre­ative Di­rec­tor of John Cullen Light­ing (JCL) talks to An­gela Sara West about her pres­ti­gious projects and su­pery­acht tri­umphs, and gives her tips on how to cre­ate a luxury life­style through light­ing to give your home, gar­den or yacht the wow fac­tor!

On dis­cov­er­ing more about the power of light as an ar­chi­tec­ture stu­dent, Sally Storey be­came more-and-more pas­sion­ate about light­ing up the world. Now one of the UK’s lead­ing light­ing ex­perts, her il­lu­mi­nat­ing dream has come true... She’s made pres­ti­gious spa­ces come to life ev­ery­where from France and South Africa to the US and the Mid­dle East.

From bou­tique chic to clas­sic op­u­lence, Sally’s stamp graces some of the most fa­mous build­ings on earth. She’s lit up luxury Lon­don ho­tels The Berke­ley and Clar­idge’s, the Four Sea­sons Ho­tel Ge­orge V in Paris, Monaco’s Ho­tel Her­mitage, along with Coral Reef Club Bar­ba­dos and The Ritz-Carl­ton, Hong Kong, while her re­tail clients in­clude Jaguar Land Rover and DKNY Madi­son Av­enue. She’s even ir­ra­di­ated the VIP Lounge at Lon­don’s Heathrow air­port.

With over 35 years’ ex­pe­ri­ence in light­ing and prod­uct de­sign, work­ing at the cut­ting-edge of light­ing tech­nol­ogy, Sally and her team de­sign for ul­tra-high-net-worth clients and fa­mous faces with the ut­most dis­cre­tion. Their be­spoke light­ing de­sign ser­vice of­fers sec­ond-to-none de­sign, prod­uct sup­ply and con­trol so­lu­tions. The com­pany care­fully cre­ates a unique and un­ex­pected am­bi­ence, trans­form­ing ev­ery­thing from fur­ni­ture and fab­rics to art­work and ar­chi­tec­ture via un­ob­tru­sive light­ing, pro­duc­ing max­i­mum im­pact with ex­cep­tional re­sults.

“It’s won­der­ful that we’ve been lucky to work with so many dif­fer­ent styles of places, from the very tra­di­tional to the most funky, trendy ho­tels and beach re­sorts. I’d highly rec­om­mend you visit such gems as the lux­u­ri­ous Cap Far­rat re­sort on the French Riviera, Sandy Lane in Bar­ba­dos and The Alpina in Gs­taad, hid­den away in the Alps.”


In­spired by the ar­chi­tect Sir John Soane who, early on, dis­cov­ered the power of light, played with reflections and the ef­fect mir­rors had on can­dle­lights placed on ta­bles, Sally says she’s al­ways been at­tracted to light. “I equally love the art in­stal­la­tion of James Turell and am strongly in­flu­enced by in­te­rior de­sign­ers like Jonathan Reed, who al­ways chal­lenges and pushes me to come up with new ideas.”

Her big break came at col­lege, when mod­ern light­ing pi­o­neer, John Cullen, asked her to de­sign his show­room. “John Cullen’s phi­los­o­phy was that the prod­uct should dis­ap­pear whilst the ef­fect was key, but to achieve this, one should never see the light source,” Sally ex­plains. “With the lat­est tech­nol­ogy, this glare con­trol is fun­da­men­tal to the JCL brand.”

Sally took over the com­pany’s reins af­ter John Cullen died in 1986 and launched JCL’s sis­ter com­pany, LDI as an in­de­pen­dent con­sul­tancy ser­vice. “The qual­ity of the ser­vice we pro­vide at LDI is paramount. We all came to­gether and al­most grew to­gether so, as a com­pany, we have es­tab­lished a very unique style.”

Sally’s ar­chi­tec­tural back­ground, along with her de­sign flair and vi­sion, keeps the late John Cullen’s le­gacy alive. “I feel I’ve lived through two light­ing rev­o­lu­tions; the Halo­gen, which was brand new in the 80’s and started the con­cept of minia­tur­iza­tion of light­ing fix­tures, and the LED revo­lu­tion. At first, to achieve the ef­fect of light­ing qual­ity was a prob­lem, but now true minia­tur­iza­tion is pos­si­ble and has given light­ing de­sign­ers an en­tirely new tool­box.”

Trav­el­ling the world to de­sign light­ing schemes for in­di­vid­ual and cor­po­rate clients, she feels very aware of, and in­flu­enced by, her

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