SEE ONE MOVIE A DAY FOR JUST $9.95 A MONTH

It’s not a trick: MoviePass subscription gets you into any standard 2D film at almost any theater

Love going to the movies but hate the price? This subscription service from the co-founder of Netflix could be just the ticket to get you into all the latest blockbusters — and the price just dropped dramatically.

On Tuesday, MoviePass unveiled a new subscription price — $9.95 a month — where consumers can visit any one of 4,000 affiliated theaters and watch one film a day. The venture is led by Mitch Lowe, the co-founder of Netflix and former president of movie rental service Redbox.

“MoviePass was founded to make it easier for passionate moviegoers and casual fans to see films the way they’re meant to be seen — in the theater,” Lowe said in a statement.

Here’s what you need to know about MoviePass:

THE CONCEPT ISN’T NEW

Launched in 2010, the company formed a partnership with AMC Theatres, the largest theater chain in the U.S. , four years later on a premium subscription model with plans costing up to $45 a month.

Last year, Lowe was named chief executive officer of MoviePass and pushed for more com- petitive pricing plans starting as low as $15 a month.

On Tuesday, MoviePass revealed data firm Helio and Matheson Analytics would acquire a majority stake in the service and introduced their single $9.95-amonth plan.

HOW DO I USE IT?

When you sign up, MoviePass sends you a card within five to seven business days. Then you download the service’s app on either iPhone or Android devices to find nearby theater showtimes.

Users receive their tickets two ways: either as an e-ticket popping up within the app, or the service loads funds to your account and you pay through your MoviePass card. In both cases, you check in at the box office to claim your ticket.

If you have friends on MoviePass, the app includes a social feature where you can invite friends to a showtime.

WHERE CAN YOU USE IT?

MoviePass says it’s accepted at 91% of theaters across the country. Within the app, users type in their ZIP code to find the nearest location.

IS THERE A CATCH?

The MoviePass applies only to “one standard 2D movie every calendar day at any participating theater,” according to their website.

MOVIEPASS MOVIEPASS Movie fans are clearly excited: Soon after details were revealed, the MoviePass website and app crashed.