CRAYOLA AN­NOUNCES NAME OF NEW BLUE HUE

USA TODAY International Edition - - MONEY -

Crayola an­nounced the name of its new blue crayon Thurs­day. Blueti­ful was the top pick of fans dur­ing two months of on­line vot­ing, beat­ing out Dreams Come Blue, Blue Moon Bliss, Reach for the Stars and Star Span­gled Blue. The Easton, Penn.-based crayon maker re­ceived nearly 90,000 name sub­mis­sions be­fore nar­row­ing it down to five. Blueti­ful will make its de­but later this year. It’s re­plac­ing the re­cently re­tired dan­de­lion.

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