FUR­NI­TURE GI­ANT IKEA TO USE ON­LINE RE­TAIL­ERS

USA TODAY International Edition - - MONEY -

Ikea will start sell­ing fur­ni­ture through third-party web­sites next year as it tries to find ways to reach cus­tomers in the dig­i­tal age. Kaisa Ly­ck­dal, spokes­woman for the Swedish home fur­nish­ing gi­ant, says the aim is to start a trial in 2018 but that “no de­ci­sions are made re­gard­ing what plat­forms/mar­kets will be in the pilot.”

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.