3 reasons why you shouldn’t shop Friday

So-called bargains often aren’t bargains at all

There’s nothing like a Thanksgiving meal to ring in the holiday season. Millions of Americans will be hitting the stores the following morning without having so much as digested their food to capitalize on the so-called best deals around. And those who do so risk not only spending too much money but also buying products that aren’t particularly great or high in quality.

Though it’s easy to be tempted by Black Friday, the reality is that it’s actually one of the worst days you might choose to shop. Here are just a few reasons why.

1. Too much temptation

When you think about Black Friday, one word tends to come to mind: sales. Everything is on sale during Black Friday, right? Wrong. Not only do many store items hold steady at their regular year-round prices, but even the items that are on sale tend to be extremely limited in quantity.

And before you chalk the latter up to a matter of supply and demand, you should know that many retailers intentionally maintain low inventories of the actual deals they’re offering to lure customers like you into the store.

Then, once you’re already in there, you’re more likely to buy something, even if it’s not the item you came for — because otherwise, you’ll have wasted the trip and left the house that day for nothing. And you can’t let that happen, so you’ll go and buy something you don’t need, or don’t even particularly want, just for the sake of feeling accomplished.

The core danger of Black Friday lies in temptation and its associated pressure. If you think you’re getting a deal, you’ll feel compelled to make a purchase. But if you buy something for the sake of snagging it on sale, you won’t end up saving any money at all.

2. Too many crowds

Those early-morning Black Friday stampedes you read about on the news? They’re more common than you think, though perhaps to lesser extremes.

The point, however, is that popular retailers are bound to be crowded on Black Friday, and that might lead you to lose focus.

Imagine you’re coming in for a bigticket item. Normally, you’d take the time to comparison shop and test out your options before plunking down a chunk of money on a major purchase. But if you’re elbow-to-elbow with your fellow customers, you’re more likely to want to get in and out quickly — which means you’ll be less likely to take the time to think about what you’re purchasing and whether you can really afford it.

3. Lackluster deals

The whole point of shopping on Black Friday is to get the best deals of the year. But here’s a reality check: If deals are what you’re after, then you’ll probably end up wasting your time. That’s because according to the Wall Street Journal, the most popular consumer items are available at lower prices at various periods during the year that don’t coincide with Black Friday.

Furthermore, many of the Black Friday items you’ll see advertised at low prices are actually lower-quality versions of the products normally sold. It’s easy to sell a TV for $100 less when it’s made of cheaper components.

Another thing to watch out for on Black Friday is sales on older models. Often, you’ll see a low sticker price on a big-name item because it’s actually last year’s version. This is especially likely to happen with electronics, and while there’s not necessarily anything wrong with buying an older version of something, retailers aren’t always transparent about that fact.

And don’t forget the classic tactic of increasing original prices to then have a more favorable sale price to compare to. A NerdWallet analysis confirms that this is indeed a common practice. Not only that, but last year, at least 32 major retailers offered the same Black Friday deals as the year before — meaning that if you were in the market for the latest items out there, you were essentially out of luck. Worse yet, you probably didn’t realize you were looking at the previous year’s models to begin with.

Before you convince yourself that you’ll score a great deal on Black Friday, do some research into the low-cost items being advertised. If you’re unable to compare current model numbers, it probably means the retailers you’re looking at had certain items produced exclusively for them as part of a lowerquality run, or that they’re recycling older products and simply rebranding them.

Often, you’ll see a low sticker price on a big-name item because it’s actually last year’s version.

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