Dunkin’ wants to fuel your coffee fix faster

Dunkin’ Donuts has opened a new concept store designed for customers on the go, featuring what the company says is the first drive-thru exclusively for mobile orders.

Among the concept store’s other features are kiosks where people can order without the help of a staffer, a dedicated area where people who ordered using the chain’s mobile app may pick up their food and drinks and a bigger grab-and-go section, including GoGo Squeez applesauce, Yoplait yogurt parfaits and beef jerky.

Customers will also notice new architecture and new employee uniforms — new headwear and staff Tshirts, emblazoned with messages such as “Fueled by Positive Energy” and “Drink Coffee. Be Awesome.”

“We have worked closely with our franchisee community to create a positive, energetic atmosphere for our guests that remains true to our heritage while emphasizing and enhancing the unparalleled convenience, digital innovation and restaurant excellence that distinguishes Dunkin’,” said Dave Hoffmann, president of Dunkin’ Donuts U.S. and Canada.

The next-generation location in Quincy, Mass., is one of the places where the chain is testing signage that drops the word “Donuts” from the name. The new 2,200-square-foot location is approximately a mile from where the first Dunkin’ Donuts opened 68 years ago.

The chain plans to use some 30 locations to test the new design in 2018.