USA TODAY International Edition

The most reputable country in the world is ...

- Marina Pitofsky

Sweden, known for its generous social benefits and commitment to gender equality, is considered the most reputable country in the world, according to an annual ranking by Reputation Institute.

Sweden rose from third place in 2017 to first this year, a move Prime Minister Stefan Lofven said signals that equality and freedom are key priorities for the Scandinavi­an country.

“I am convinced that this result stems from the fact that our social model creates not only growth but also freedom, equality and security,” he said. “More and more people understand that inequality is a major obstacle for economic developmen­t in the world.”

Following Sweden are Finland, Switzerlan­d, Norway, New Zealand, Australia, Canada, Japan, Denmark and the Netherland­s to round out the top 10.

The ranking surveys more than 58,000 people in France, Germany, Italy, the United Kingdom, Japan, the United States, Canada and Russia on the 55 largest countries by gross domestic product. It examines ethics and perception of corruption, aesthetic beauty and “feel-good” factor, said Stephen Hahn-Griffiths, chief reputation officer at Reputation Institute.

The study also measures perception­s of the most progressiv­e social and economic policies, the institute says, so Sweden’s acceptance of hundreds of thousands of refugees was a factor.

The United States ranked as the 34th most reputable country. Though the U.S. had strong scores economical­ly in fostering “successful brands” and being “technologi­cally advanced,” it lost points on “perception­s of ethics, effective government and safety,” according to Reputation Institute.

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