USA TODAY International Edition
What to look for when you subscribe Car subscriptions could be a driving force for travelers
When the lease on his Nissan Leaf ran out, Paul Evans knew exactly what kind of car he wanted: None.
Instead, Evans downloaded an app called Clutch. He registered his driver’s license and noted his vehicle preference and delivery address. A few hours later, Clutch delivered a late model Audi A6 to his front door, and he joined an up-andcoming travel trend – car subscriptions.
“Since then, I’ve switched it out for a Corvette, a Camaro, a Lexus and even a Tesla,” says Evans, a data strategist from Atlanta.
Car subscriptions offer an exciting promise. For a monthly fee that includes insurance, registration and maintenance, you can drive a selection of cars, usually with no long-term contract. But for travelers, a car subscription offers an even bigger opportunity: a chance to take your car on vacation with you – virtually speaking.
Everyone seems to be hopping on board this trend, from companies such as Clutch, Carma Car and Flexdrive, which develop both technology that helps dealerships and vehicle subscription services, to major car manufacturers, including Audi’s On Demand, Cadillac’s Book, Ford’s Canvas, GM’s Maven and Volvo’s Care by Volvo.
“Subscription car services make a lot of sense,” says Susan Shaheen, a University of California Berkeley expert on transportation systems. “We’ve already moved from an ownership model to the access model in mobile phones, movies and music – and now cars.”
For Evans, an $850-a-month car subscription was a no-brainer. After leasing the Nissan in graduate school, he decided to turn over a new leaf. Evans wanted to upgrade his wheels but couldn’t make up his mind. The idea of being able to sample from the Clutch fleet appealed to him. As a bonus, Clutch offered to extend his subscription so he could pick up a car when he flew to Raleigh, North ❚ Pick a solution that matches your car type: Look at the fleet or car you really want to drive. The subscription is less important if you don’t like the car. For example, if you’re a Ford person, you’ll want to get on board with Canvas; if you prefer a Porsche, you’ll want to subscribe to Passport.
❚ Watch for mileage restrictions: They’re unnecessary, and they can be expensive, Clutch’s Rackley says. His studies show that people drive about the same in a subscription car as they do in an owned car – some more, some less. “It all evens out,” he says. Mileage limits are there to help the dealer monetize the car, not to help drivers.
❚ Read the fine print carefully: Are you subscribing to a car or just signing a short-term lease? Some programs require a lengthy contract or restrict you to just one type of car. Others don’t. And still others are more car-sharing services than subscription services. Make sure you know what the subscription does, and doesn’t, cover before you sign up. Carolina. No need for a rental car.
“The cost is surprisingly comparable to leasing a car,” he says.
Car subscriptions, which range from $400 to $1,500 a month, are not for everyone. Millennials just starting in the workforce, new parents who need an extra car and consultants who travel often to the same location fit the subscription profile, according to Azarias Reda, CEO of Carma Car. For them, he says, “subscriptions are more affordable than rentals for long-term use, while being a lot more flexible than the shortest lease available.”
But there’s a large and, as yet, untapped market for car subscription services. Scroll back to Evans, who had the option of swapping out his car in Raleigh or Winston-Salem, North Carolina. Clutch is developing plans to add subscriptions in other cities. Someday soon, dealerships may form federations that allow reciprocal subscriptions across the country. Evans could fly to Los Angeles and pick up a car from a Southern California dealership at no extra cost to him.
At least, that’s the dream, says Tripp Rackley, CEO of Clutch.
“It’s an emerging technology,” he says. “You never know until it works.”
A true subscription car covers everything with one fee. There’s no need to worry about depreciation when you drive it off the lot. There are no maintenance or repair bills, no insurance costs.
“You’re also getting an up-to-date and recently inspected vehicle, as opposed to a used or worn-down clunker,” says Gary Galloway, a senior product marketing manager for Netsertive, a marketing technology company. “That ensures a safer, more reliable ride.”
Many believe this is the future of driving.
“Ownership is dead,” says Tien Tzuo, CEO of Zuora and an expert on the subscription economy. “What people really want is access.”
Christopher Elliott is a consumer advocate. Contact him at chris@elliott.org or visit elliott.org.