USA TODAY International Edition
Community loses more than coffee in closure
Starbucks was ‘where connections are made’
“It’s like they’re plucking the heart out of our community.” Silas Braxton
LOS ANGELES – You might not think the closing of one Starbucks with two others literally only hundreds of feet away would make much of a difference. But in the predominantly black, high-income Ladera Heights neighborhood of Los Angeles, this Starbucks leaving is about more than having to get coffee somewhere else. “It hurts us because we’ve been patronizing them for 20 years,” said Silas Braxton, 68, who works at nearby restaurant The Serving Spoon and is part of a group of regulars who play dominoes at the Ladera Starbucks every day. “It’s like they’re plucking the heart out of our community.” This location served its last latte Sunday. Since the Ladera Heights Starbucks opened in partnership with Magic Johnson in 1998, it has been a hub of activity. ❚ Grounded in community: Most days, you’d find much the same scene among the tables dotted with cups of java and laptops: in the mornings, an overflowing table of elder gentlemen by the window energetically debating the hot topics of the day with, perhaps, an intimate round of two-person Uno across the way, and in the afternoons, friendly trash-talkers slapping the timers in heated games of speed chess lined up at the long table, and the sound of “bones” or dominoes hitting the tables on the patio amid the laughs and jibes passed around the circle of players. King Anthony, 57, another regular who can usually be found holding court immersed in a game of speed chess, began frequenting this location while living in neighboring Inglewood 15 years ago but now drives an hour from the South Bay region of Los Angeles County every day. He isn’t ready to believe the place is really closing. “They haven’t posted any signs. They haven’t said thank you to the community. Why not explain what’s happening and tell us you appreciate us? Because it IS our business,” Anthony said. Computer engineer Raymond Lester, 64, calls the loss “devastating.” “There aren’t many spaces for black men and women to come together and to network,” he said. Chiropractor Monique Anthony, 51, knows this all too well. She’s been coming to this location since the day it opened and said she’s benefited immensely from the connections she’s made over the years. “Coming here has been great for my business. I meet patients here because people are always referring them to me. There’s a camaraderie here – it’s not just a community; it’s a family. When one of us is sick, we send flowers and cards.” This Starbucks, originally opened by Urban Coffee Opportunities, a 50-50 partnership between Starbucks Coffee Company and Magic Johnson’s Johnson Development Corporation, landed in the Ladera Center shopping plaza when the neighborhood was a virtual coffee desert. Twelve years later, in 2010, Johnson sold his 50 percent stake of Urban Coffee Opportunities to Starbucks, making the coffee giant the sole owner of the more than 100 stores UCO had opened in mostly underserved communities. Today, it’s a coffee desert no more. There is a Starbucks location inside the Ralph’s grocery store in the same plaza and a drive-thru location across the street, although regulars here are quick to point out that neither of those locations is conducive to socializing. Starbucks spokesperson Reggie Borges told USA TODAY that with three locations in such close proximity, the company feels it could better serve more of the community by moving this store. “We know that store is a special place where connections are made. We are actively looking for a new location to put a store up in that same Ladera neighborhood to replace it,” Borges said. In the meantime, the closing of this location may present an opportunity for several new independent coffee shops in the area to percolate as the new center of the community. ❚ The local coffee landscape: “I often ask myself, ‘Where did people go before coffee shops?’ ” said Anthony Jolly, 44, Owner of Hot and Cool Cafe, which opened earlier this year in nearby Leimert Park. “As this community changes,” Jolly said, referring to the shifting demographics in South L.A., which is seeing an influx of young professionals of all races, “I wanted to come in and create a space where people of color can come in and collaborate.” One leg up places such as Hot and Cool have over big chains is flexibility. “I had to rearrange my entire business plan to fit Leimert Park. This is a healthy food desert, so I extended my menu to include more healthy food options and vegan options. A lot of people in the community prefer tea to coffee, so I added more tea to my menu,” said Jolly, whose most popular items include a honey latte and raspberry hibiscus iced tea. Tara King, marketing manager for Hilltop Coffee + Kitchen on Slauson Avenue in neighboring Windsor Hills, said that “facilitating face-to-face conversation and connectivity” is part of Hilltop’s mission. For the Ladera Starbucks crowd hoping to congregate to a new coffee shop, it will be a matter of what feels right. “We plan to stay together,” said Fred Jackson, a 58-year-old retiree who has been a fixture at the Starbucks since moving to the neighborhood from Orange County 12 years ago. “We’re going to vet other coffee shops. We’re going to see who accepts us.”