USA TODAY International Edition
We saved our bakery after racism lies
Jury verdict showed truth still matters
A business is only as strong as its reputation.
For more than 130 years, this principle served my family well. We own and operate Gibson’s Bakery in the city of Oberlin, Ohio — home to Oberlin College. Over that time, we have worked hard to build a reputation on our homemade baked goods, candy and ice cream, and on our commitment to our community.
Started by my great-grandfather in 1885, the bakery has always been a source of pride for our family. For decades I’ve worked alongside my father, Allyn W. Gibson, known around Oberlin as “Grandpa Gibson.” At 90, he still comes to work nearly every day, where I’m joined by my son, and my 11-yearold grandson on the weekends.
The bakery has long been a popular stop among students, residents and returning alumni. Our family and business’ reputation was a source of pride for generations. But all that changed in 2016, when protesters drew national attention to our store in Oberlin.
Tarnishing a legacy
On Nov. 9, 2016, a student attempted to shoplift two bottles of wine from our store. Unfortunately, theft is all too common at Gibson’s Bakery. Like many small businesses in Oberlin, our employees have caught plenty of shoplifters — many of them students.
Police arrested the student. But the next day, hundreds of people gathered in protest. From bullhorns they called for a boycott. The sidewalk and park across the street from our store were filled with protesters holding signs labeling us racists and white supremacists. The arrest, they said, was the result of racial profiling. The narrative was set and there was no combating it.
Despite the lack of evidence, our family was accused of a long history of racism and discrimination. Oberlin College officials ordered the suspension of its more than 100-year business relationship with our bakery, and our customers dwindled. We were on trial — not in a courtroom but in the court of public opinion. And we were losing.
As time went on, the truth began to emerge. The shoplifter confessed to his crime and said the arrest wasn’t racially motivated. But Oberlin College refused to help set the record straight by issuing a public statement that our family is not racist and does not have a history of racial profiling or discrimination.
The damage had been done. And the truth seemed irrelevant. In a small city like Oberlin, having the largest business and employer against you is more than enough to seal your fate. Running out of options, we decided to pursue a lawsuit against Oberlin College. Two regional law firms took our case.
The jury heard evidence of college officials passing out flyers, speaking on a bullhorn, actively supporting the students during the protests, and helping
to promote the demonstrations by using college funds to purchase food and gloves for protesters.
As the extended legal battle dragged on, many asked why I didn’t just quit. Wouldn’t it be easier to close up shop and move on?
What few understand is that this situation not only affected our business; it also touched every aspect of our lives.
In the end, the words of my father inspired me to continue the fight. He said, “In my life, I’ve done everything I could to treat all people with dignity and respect. And now, nearing the end of my life, I’m going to die being labeled as a racist.”
There wasn’t enough time, he feared, to set the record straight. His legacy had been tarnished and he felt powerless to stop it. I had to see this case through.
This experience has taught me that reputations are a fragile thing. They take a lifetime to build but only moments to destroy.
Ultimately, the jury sent a clear message in our case — that truth still matters. They awarded us $33 million in punitive damages and $11 million in compensatory damages for libel, tortious interference with business relationships and intentional infliction of emotional distress.
Anyone can be a victim
It’s my hope that the jury’s verdict against Oberlin College is a wake-up call. In an age where social media can spread lies at an alarming rate, what happened to Gibson’s Bakery could happen to anyone.
In the wake of the verdict, we’ve gone back to work — on our business and on rebuilding our family’s damaged reputation. Grandpa Gibson has resumed his favorite spot at a patio table outside our bakery. Before the protests, his time there was filled by conversations with passersby. But now, he often sits alone.
Our name has been cleared in a court of law. But rebuilding our reputation in the court of opinion will take time.
WANT TO COMMENT? Have Your Say at letters@usatoday.com, @usatodayopinion on Twitter and facbook.com/usatodayopinion. Comments are edited for length and clarity. Content submitted to USA TODAY may appear in print, digital or other forms. For letters, include name, address and phone number. Letters may be mailed to 7950 Jones Branch Drive, McLean, VA, 22108.