USA TODAY International Edition

Firebrand brought swagger to politics

- David Koenig

DALLAS – H. Ross Perot, the colorful, self-made Texas billionair­e who rose from a childhood of Depression-era poverty and twice ran for president as a third-party candidate, has died. He was 89.

Perot, whose 19% of the vote in 1992 stands among the best showings by an independen­t candidate in the past century, died early Tuesday at his home in Dallas surrounded by his family, spokesman James Fuller said.

As a boy in Texarkana, Texas, Perot delivered newspapers from the back of a pony. He earned his billions in a more modern way, however: by building Electronic Data Systems Corp., which helped other companies manage their computer networks.

Yet the most famous event in his career didn’t involve sales and earnings: He financed a private commando raid in 1979 to free two EDS employees who were being held in a prison in Iran. The tale was turned into a book and a movie.

Perot first became known to Americans outside business circles by claiming that the U.S. government left behind hundreds of American soldiers who were missing or imprisoned at the end of the Vietnam War. Perot fanned the debate at home and discussed it privately with Vietnamese officials in the 1980s, angering the Reagan administra­tion, which was formally negotiatin­g with Vietnam’s government.

Perot’s wealth, fame and confident prescripti­on for the nation’s economic ills propelled his 1992 campaign against President George H.W. Bush and Democratic challenger Bill Clinton. Some Republican­s blamed him for Bush’s loss to Clinton as Perot garnered the largest percentage of votes for a third-party candidate since former President Theodore Roosevelt’s 1912 bid.

Perot spent $63.5 million of his own money in the campaign and bought up 30-minute television spots. He used charts and graphs to make his points, summarizin­g them with a line that became a national catchphras­e: “It’s just that simple.”

Perot’s second campaign four years later was far less successful. He was shut out of presidenti­al debates when organizers said he lacked sufficient support. He got just 8% of the vote, and the Reform Party he founded and hoped to build into a national political force began to fall apart.

But Perot’s ideas on trade and deficit reduction remained part of the political landscape. He blamed both major parties for running up a huge federal budget deficit and letting American jobs to be sent to other countries. The movement of U.S. jobs to Mexico, he said, created a “giant sucking sound.”

Perot continued to speak out about federal spending for many years. In 2008, he launched a website to highlight the nation’s debt with a ticker that tracked the rising total, a blog and a chart presentati­on.

Henry Ross Perot was born in Texarkana on June 27, 1930. His father was a cotton broker; his mother was a secretary. Perot said his family survived the Depression relatively well through hard work and by managing their money carefully.

Young Perot’s first job was delivering newspapers in a poor, mostly black part of town from his pony, Miss Bee. He said that when the newspaper tried to cut his commission, he complained to the publisher – and won. He said he learned to take problems straight to the top.

From Texarkana, Perot went to the U.S. Naval Academy,. After the Navy, Perot joined Internatio­nal Business Machines in 1955 and quickly became a top salesman. In his last year at IBM, he filled his quota for the year in January.

In 1962, with $1,000 from his wife, Margot, Perot founded Electronic Data Systems. Hardware accounted for about 80% of the computer business, Perot said, and IBM wasn’t interested in the other 20%, including services. Many of the early hires at EDS were former military men, and they had to abide by Perot’s strict dress code – white shirts, ties, no beards or mustaches – and long days. Many had crew cuts, like Perot.

In later years, Perot pushed the Veterans Affairs Department to study neurologic­al causes of Gulf War syndrome, a mysterious illness reported by many soldiers who served in the 1991 Persian Gulf War. He scoffed at officials who blamed the illnesses on stress – “as if they are wimps” – and paid for additional research.

Perot received a special award from the VA for his support of veterans and the military in 2009.

 ?? PHOTO BY BOB GALBRAITH/AP ?? Independen­t candidate Ross Perot waves a copy of the 1948 Chicago Daily Tribune newspaper proclaimin­g Thomas Dewey the winner over Harry Truman in that year’s presidenti­al election. 1992
PHOTO BY BOB GALBRAITH/AP Independen­t candidate Ross Perot waves a copy of the 1948 Chicago Daily Tribune newspaper proclaimin­g Thomas Dewey the winner over Harry Truman in that year’s presidenti­al election. 1992

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