USA TODAY International Edition

Year of the Rat can signal good luck for business Small Business Rhonda Abrams USA TODAY

- Rhonda Abrams is the author of “Successful Business Plan: Secrets & Strategies,” the best- selling business plan guide in the US, just released in its seventh edition.

Chinese New Year began Jan. 25, and celebratio­ns will continue until the Lantern Festival on Feb. 8. In the Western new year, we make resolution­s; those who observe the lunar calendar look to Chinese astrology to see what the year ahead portends.

Why not have some fun and take some inspiratio­n from a tradition that more than a billion people observe?

The lunar calendar is based on a 12year cycle. Each year correspond­s to one of the 12 animals in the Chinese Zodiac, which says the characteri­stics of the animal will be the defining characteri­stics of those born in that year and of the year itself.

This is the Year of the Rat. Rats! Yuck, right? Don’t be too quick to judge. Rat years are generally seen as positive years. People born in the Year of the Rat are those born in 1936, 1948, 1960, 1972, 1984, 1996, 2008 and 2020.

The rat is the first sign of the Chinese zodiac and, as such, represents new beginnings. That means this year should be a good year for fresh starts. It’s a good year for startups, launching projects or products, changing directions or moving on to a new chapter in your business or your life.

How did the rat get to be the first sign of the Chinese Zodiac? Because rats are seen as intelligen­t, clever, even sly. That goes back to the story that is told as to how the rat secured its primary place in the calendar. According to legend, the Jade Emperor held a race among animals to see the order in which the animals would appear in the calendar. The ox was ahead, but the rat cleverly convinced the ox to give him a ride on its back, jumping off and sprinting ahead to win.

So 2020 is a good year to use your intelligen­ce and wit to sprint ahead of your competitio­n. This doesn’t mean cheating, just being clever.

Rats also are seen as a sign of wealth. Rats are known for having large number of offspring, so this is associated with plenty. As a small business owner, that’s got to be a good omen. Hopefully, your efforts will be very fruitful this year.

Rats also are aligned with the idea of “hoarding.” Thus, it’s a good year for saving and being careful with your resources.

Rat years generally are seen to be good for creatives, so it can be a good year for those businesspe­ople who are involved with creative pursuits such as graphic artists, writers, editors, musicians. But it also means that it might be a good year to take a more creative approach to some aspects of any business. Hey, how about a more creative Instagram feed?

For some reason, those born in the

Year of the Rat are supposed to be good at paying attention to detail. Engineers, accountant­s, designers, and the like – take note. This year’s for you.

Other characteri­stics associated with the rat include:

❚ Being adaptable and resourcefu­l. Aren’t all small businesspe­ople resourcefu­l?

❚ Optimistic. I think this is a characteri­stic of just about every entreprene­ur I’ve ever met— at least when they start their businesses. Keep up your belief in yourself and your vision this year.

❚ Being energetic. Expect to have to be especially hardworkin­g this year.

❚ They have high spirits. Make sure you create a positive, happy atmosphere in your business and with your team. Perhaps some team building activities this year?

❚ They can be impolite. If that’s you, try to watch what and how you say it this year.

And here’s a fun thing to keep in mind this year: Rats can eat anything. It’s a good year for trying new foods. So “Gung Hay Fat Choy” – the traditiona­l greeting for the Chinese New Year. I hope the year of the rat is fruitful, creative and energetic for you and your small business.

 ??  ??

Newspapers in English

Newspapers from United States