USA TODAY International Edition

NBA dropped ball on anthem

- Dan Wolken Columnist

The NBA used to pride itself on being the place “Where Amazing Happens.” Now the league is just playing scared.

That goes for Commission­er Adam Silver, who stumbled clumsily into the rage inferno on the national anthem issue Wednesday by publicly tsktsking the Mavericks the moment word got out that they hadn’t been playing it before games this season.

It also goes for Mavericks owner Mark Cuban, who made the decision as a political statement and didn’t even own up to it publicly until people figured out what was going on, then released a statement calling for “courageous conversati­ons” well after the fact.

Now, whether we like it or not, we’re all going to have to have yet another round of debate about what the national anthem means, whether it should be played at domestic sporting events in the first place and whether the NBA is too woke for the average American.

And the reward for all that? By passively standing on the safest ground possible, retreating into a talking point about game- day operations instead of having a real conversati­on about what is right for the league and its players, the NBA is going to make people on both sides of the issue mad. Good job, everyone! Personally? I’m tired of worrying about who’s doing what during the anthem.

Play it, don’t play it; kneel, don’t kneel. What difference does it make? More than 4 1⁄ years on from the

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Colin Kaepernick controvers­y, the power of the moment has been lost.

Now, every time there’s a national anthem played during a sporting event, we have basically been reduced to hall monitors checking to see who is and isn’t participat­ing in rote acts of superficial patriotism. At this point, we’re just checking boxes. It’s no longer interestin­g.

Of course, that’s almost certainly what the NBA wants. Apparently, teams received memos prior to the season that they were supposed to play the anthem. Cuban did not comply.

Now that’s a conversati­on worth having.

Why did Cuban, who has rarely been shy about criticizin­g the league or jumping into sensitive politics, decide to do this but not advertise it? What kind of statement was he really making here?

Why did the NBA let it slide when there were no fans in the building until a reporter noticed it? And why did the league think it was going to stamp out this fire with a statement citing the return of fans to the stadium, when it does not seem like that had anything

to do with Cuban’s intent.

From a 30,000- foot view, it is not difficult to see the NBA’s strategy here. This is a league that gets pummeled consistent­ly from the political right in this country for everything from trying to make a buck in China to players spending free time trying to register voters. It’s also bleeding revenue during the COVID- 19 pandemic and badly needs to build goodwill with its fans once they’re allowed to come to stadiums again.

So what’s the point of stoking even more criticism over something as small as the anthem? You play the song, you stand there with your hand over your heart, you move on.

But if the NBA should have learned anything after the last few years, it’s that you cannot win fans by pandering. You can only lose them.

People can make up their own mind about what the anthem means and whether there’s a benefit to playing it before every single game, but why be afraid to have that conversati­on?

The NBA is never again going to be a league where it’s all about the on- court product and all issues of politics, race and social justice are left at the door. That’s not the NBA brand, and everyone who consumes the product understand­s that.

To the extent that the anthem is an issue for the league, it’s one that is now cloaked in utter confusion. Does the NBA really think the anthem is important, or do they just not want to risk whatever consequenc­es might come from being the first sports league to get rid of it? We know the answer to that.

At the same time, if the Mavericks were going to make a point about the anthem, they did a pretty terrible job of it. And the NBA, in attempting to shut down any controvers­y, covered itself in kerosene and lit a match.

For a league whose players display a lot of courage on a lot of fronts, they deserve better than pure cowardice from the top.

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