USA TODAY International Edition
Mall safety in focus
Venues ramp up security amid a rise in violence
A pair of shootings at shopping malls this month in New Jersey and South Carolina, sent shoppers and employees scrambling for safety.
The incidents left security experts to answer the question of what malls are doing to keep millions of visitors safe.
In Columbia, South Carolina, 14 people were injured in a shooting Saturday at Columbiana Centre Mall as shoppers browsed on Easter weekend. In East Rutherford, New Jersey, on April 7, a 37year- old man was shot multiple times at the American Dream mall, one of the country’s largest retail and entertainment complexes.
Shopping malls present more security challenges than other public locations because of their large open spaces and interior doorways that lead to restaurants and shops – dead ends with no exterior exits, experts said.
At the American Dream mall, most people ran looking for exterior exits, and others found hiding places. Unlike schools, where students practice emergency drills for active shooters, shoppers are not told the best action to take.
Brian Higgins, a professor at John Jay College of Criminal Justice in Manhattan and former chief of the Bergen County Police Department, stressed the importance of being prepared for a shooting or similar situation when visiting a mall, even though the chances of such an event are very low.
If a shooting does happen, Higgins said, getting out of the building is the ideal first step. If that is not possible, people should try to hide behind or under something and silence their cellphones.
“You have to be very cautious. But I want to caution people not to be so nervous that when they go out, they don’t enjoy life,” Higgins said. “Statistically, most people will not be involved in an incident like this, but if one does, it can be very devastating.”
As police find faster and more efficient ways to respond to shooting incidents in public spaces, mall officials have ramped up their security systems, responses and training.
Dan Kennedy, senior vice president of U. S. security operations at UnibailRodamco- Westfield, the owners of Garden State Plaza in Paramus, New Jersey, and 24 other U. S. properties, said he sometimes stays up at night thinking of worst- case scenarios.
Kennedy, who worked in law enforcement for 27 years, including time with the FBI, said Unibail has a playbook for “every potential crisis situation,” which is revised as needed.
“Our goal is for people who visit our properties to see visible security and feel a sense of safety,” he said. “They may not know all the behind work, drills and training, but rest assured, all of that is in place.”
Every year, all Unibail- RodamcoWestfield properties undergo a security assessment, and twice a year, they conduct active- shooter and natural disaster training, Kennedy said. At least once a month, if not weekly, the general manager and security directors meet with police to review security plans.
“We focus on active shooter because of the rise of events in the country this last decade,” Kennedy said. “We work extremely close with the Paramus Police Department because safety is our No. 1 priority.”
Every tenant at the Paramus mall is given information on the Department of Homeland Security protocol for active- shooter situations, called “run, hide, fight.”
The International Council of Shopping Centers released a seven- minute video on the “run, hide, fight” guidelines that Kennedy implemented for his tenants and new employees.
“Because we are the center of these types of incidents, the United States is better prepared than other countries because we have to ( be),” said Higgins, who organized the response when a 20- year- old shooter fired several rounds near other shoppers before shooting himself at Garden State Plaza in 2013. “But as far as we’ve gone, I still think we have some way to go.”
People need to be fully aware of their surroundings, Higgins said.
“If you hear what you believe to be shots, get yourself behind an item where preferably a bullet can’t go through or, worst- case scenario, you can’t be seen,” he said.
Shoppers, especially parents with children, should have a plan about where to meet if they become separated and whom to call when they are safe.