Budweiser has 4 new Clydesdales, but you won’t see them in an ad – yet

Budweiser can usually be counted on for a good showing in the Super Bowl advertising wars. This year, the King of Beers has another timely delivery: four new Clydesdales.

Four Clydesdale foals – their names are Barron, Sergeant, Stinger and Razor – were born recently at the horses’ breeding and training facility at Warm Springs Ranch in Boonville, Missouri.

The quartet won’t appear in an advertisement this year, but they will be active on Super Bowl Sunday.

Budweiser is having a Football and Foals watch party that day at the foals’ home. Guests can watch the game and get photos with the new arrivals and other Clydesdales. The $ 100 tickets include appetizers, dinner and two 16ounce beers. Tickets are available on the Warm Springs Ranch website.

What about Budweiser’s ad?

Historically, Budweiser is known as a King of Super Bowl ads with lots of classic commercials including the Budweiser frogs in 1995, the football- playing Clydesdales in 2003, and a horse and trainer reunited in 2013.

However, Budweiser’s strategy is a bit different this year as it’s the first time in three decades that Anheuser- Busch isn’t the exclusive Super Bowl beer advertiser. So Molson Coors and other beer makers including Heineken are expected to run national ads.

Budweiser will debut a new commercial based on the Six Degrees of Separation from Kevin Bacon theme.

But that ad will play only in select regional markets, Anheuser- Busch told USA TODAY. The company will have national ads for Bud Light, Michelob Ultra and Busch beers.

How big are Clydesdales when they are born?

At birth, Clydesdale foals are about three feet tall, weighing about 150 pounds and can walk within hours. An adult Clydesdale is about six feet tall and weighs about 2,000 pounds.

PROVIDED BY BUDWEISER Four Clydesdale foals – Barron, Sergeant, Stinger and Razor – were born recently at the horses’ breeding and training facility at Warm Springs Ranch in Boonville, Mo.