Travel will be both tougher, easier in ’16
2016 will be a great year to travel. And expensive. Maybe frustrating, too.
But don’t take my word for it. I asked eight of the smartest people in travel for their 2016 predictions, and that’s what they told me. Fortunately, they also shared their secrets for traveling smarter.
If you line up their forecasts for next year, you’ll find a roadmap that warns you of the hazards ahead, tells you when and how to travel and helps you manage what’s left of your loyalty portfolio.
But first, let’s talk money. NYU professor Bjorn Hanson says 2016 will bring the highest hotel occupancy levels and room rates ever. “And record fees and surcharges,” he adds. “Look for more early check-in fees and charges for surface parking in suburban locations.”
Not all of the surcharges will stick, though. Sally Greenberg, the executive director of the National Consumers League, predicts mandatory hotel resort fees — nuisance surcharges added to your room rate for items like pool towels and wireless Internet — could die next year.
“As more hotels insert more resort fees, consumers will become increasingly fed up and vocal,” she says. “A coalition of advocates are pushing to have these fees banned.” That could mean the price you’re quoted on your hotel will be the price you actually pay, which will lead to fewer frustrated guests.
Flying somewhere? “The news is even better,” says Tim Winship, who edits the site Frequentflier.com. He sees dramatically lower fares in 2016. The reason: Airlines have added too many new flights, which translates into a excess seat inventory. They won’t be able to keep their prices high.
“Demand for those extra seats won’t keep pace with the added supply, resulting in fare skirmishes, if not all-out price wars,” he says.
You may even be able to afford to fly in style. “JetBlue and Virgin America have pioneered the concept of a more affordable firstclass seat,” says Jeff Klee, the chief executive of CheapAir.com. “I would not be surprised to see additional entries into the affordable premium category from oth- er airlines next year,” he says. What about loyalty programs? “I expect to see airlines, hotels and other travel providers begin to rethink their loyalty and membership programs next year,” says Dave O’Flanagan, CEO of Boxever, a predictive marketing company. A recent survey conducted by Boxever found that a surprisingly low percentage of travelers — less than one-third — believe that being a member of a frequent-flier program leads to a better customer experience. This year, several major airlines have already significantly devalued their programs, alienating many once-loyal customers. More changes are on the horizon.
The rock-bottom fares could take a toll, pushing some airlines to merge and others into bankruptcy, according to Paul Hudson, president of the advocacy group Flyersrights.org. Business travelers are already migrating to corporate jets while budget travelers choose to drive. He expects only Southwest Airlines and Delta Air Lines to survive the storm, but also predicts one new airline will emerge next year, creating a more competitive industry.
Other experts point to the ongoing shift to the sharing economy, with companies like Relayrides, Airbnb and Uber getting discovered by mainstream travelers. Andrew McConnell, the co-founder and CEO of rented.com, a vacation rental site, says 2016 “will be shaped by sharing.” Only a fraction of travelers know these options exist. But he believes they’ll be discovered next year.
How? It’s all happening on your phone, predicts Henrik Kjellberg, president of Hotwire. “Mobile apps and browsers enable instantaneous travel plans from anywhere, at any time.”
Lower fares, more lodging options and more opportunities to share will add up to one thing: even more travelers. You know those travel forecasts by the likes of AAA for Memorial Day and the Fourth of July? Expect them to set new records.
“Everyone will have the joy of traveling more,” says Clem Bason, CEO of the recently launched hotel search site goSeek.com. “But they’ll also have the stress of ... well, everyone traveling more.”
More airline and lodging options next year will add up to one thing: a whole lot more travelers.