WINNERS THROUGH THE YEARS OF THE SUPER BOWL AD METER
1989: American Express. Comedians Dana Carvey and Jon Lovitz find AmEx is the card for big purchases.
1990: Nike. Well-known sportscasters call the action of stars such as Bo Jackson and Michael Jordan.
1991: Diet Pepsi. Ray Charles, the Uh-Huh Girls and people worldwide sing, “You’ve got the right one, baby.”
1992: Nike. Bugs Bunny and Michael Jordan battle hoops bullies.
1993: McDonald’s. Larry Bird and Michael Jordan play H-O-R-S-E.
u1994: Pepsi. Two lab chimps are given Coke or Pepsi in an experiment. The Pepsi drinker busts free.
u1995: Pepsi. A boy on the beach trying to get the last drop of his Pepsi sucks himself into the bottle.
u1996: Pepsi. A Coke driver is caught on a security cam grabbing a Pepsi.
u1997: Pepsi. Grizzly bears do the Village People’s ‘YMCA’ dance.
u1998: Pepsi. A skysurfing man does aerial tricks with equally agile goose.
u1999: Budweiser. Dalmatian puppies separated at birth: One becomes a firehouse mascot, the other rides the Budweiser Clydesdale wagon.
u2000: Budweiser. A canine actor needing inspiration dreams of chasing a Budweiser truck and running into a minivan, making him howl on cue.
u2001: Budweiser. Comedian Cedric the Entertainer’s hot date is ruined when his shaken beer explodes.
u2002: Bud Light. A wife lures her husband to their bedroom with Bud Light. He dives for beer but slides out the window on their slippery satin sheets.
u2003: Bud Light. Clydesdales play football, and the referees are real zebras.
u2004: Budweiser. A preppy guy shows off how his dog retrieves a beer, but the rugged guy’s mutt steals it by biting the preppy guy’s crotch.
u2005: Bud Light. A skydiver tries to lure a scared novice to jump by tossing out Bud Light, but it’s their pilot who jumps after the beer.
u2006: Bud Light. A man installs a refrigerator on a turntable to hide his beer, but when the fridge rotates, his apartment neighbors get the beer.
u2007: Budweiser. Computeranimated crabs worship a cooler full of beer on the beach.
u2008: Budweiser. In a takeoff on the “Rocky” films, a Clydesdale is trained by a dog to get a place with the Budweiser wagon team.
u2009: Doritos. An office worker uses a “crystal ball” to predict free Doritos, then throws the ball through the glass of a vending machine.
u2010: Snickers. Two young men play lame football like elderly actors Betty White and Abe Vigoda until they eat Snickers bars.
u2011 (tie): Doritos and Bud
Light. A mean-spirited man uses Doritos to tease a dog, but the dog gets the last laugh. And in the Bud Light ad, a dog-sitter gets the dogs to serve at his party.
u2012: Doritos. A dog uses Doritos to bribe a man to keep quiet after the dog is seen burying the family cat.
u2013: Budweiser. A man who raised a Clydesdale is reunited with the horse at a parade.
u2014: Budweiser. A spunky adopted puppy keeps coming back to the Clydesdale horse he loves.
u2015: Budweiser: A lost puppy finds its way home thanks to a last-minute save from a wolf by his Clydesdale pals.