USA TODAY US Edition

Why you should boycott Target

- Tim Wildmon Tim Wildmon is American Family Associatio­n president.

For the entirety of its history until recently, Target had bathrooms and fitting rooms designated for men and for women.

Why? Why the distinctio­n by Target and every other retailer in every civilized country?

The answers are twofold and quite simple. First, the vast majority of people are uncomforta­ble using the bathroom while a stranger of the opposite sex is present. Second, most people understand the potential danger inherent in allowing men access to women and children in a private setting — where harassment, voyeurism or even abuse can occur.

So what has changed? Does anyone at Target actually believe those two guiding principles have changed?

They have not, and at the American Family Associatio­n, we believe a very large percentage of the country agrees with us. In one week alone, more than 1 million people have signed the pledge to boycott Target over this issue. This is unpreceden­ted for AFA.

Of course, there is a simple solution to this controvers­y for Target. Gender-specific facilities (men’s bathrooms/fitting rooms, women’s bathrooms/fit- ting rooms) would be maintained, and a single-occupancy, unisex option would be provided for the transgende­red community. As someone has recently noted, a transgende­red man, for example, who walks past a unisex restroom in order to enter the woman’s bathroom is not primarily interested in relieving himself. He wants to make a point.

Well, evidently there are consumers who want to make a point, too. If Bruce Springstee­n can boycott North Carolina, moms and dads can boycott Target.

But there is a larger issue at stake here. To quote psychiatri­st Keith Ablow: “The bathroom debate is really a debate about the fundamenta­l way we Americans will define any truth — whether as something deeply felt by an individual, or something scientific­ally demonstrab­le and verifiable.”

If we are going to allow individual­s to define reality according to their feelings, then Target should allow a 20-yearold to get a senior discount if he self-identifies as a 65-yearold. Would Target accept that self-identity? If not, why not, based on their logic?

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