USA TODAY US Edition

Mending fences

Facebook confab with conservati­ves proves constructi­ve,

- Jessica Guynn and Roger Yu @jguynn, @RogerYu_ USA TODAY

Big names in conservati­ve media and political circles say they came away from a meeting with Facebook CEO Mark Zuckerberg convinced the giant social network wants to repair its relationsh­ip with the right after damaging allegation­s it steers people away from conservati­ve viewpoints.

“I know many conservati­ves don’t trust that our platform surfaces content without a political bias. I wanted to hear their concerns personally and have an open conversati­on about how we can build trust,” Zuckerberg said in a Facebook post following the meeting held at the company’s Menlo Park, Calif., headquarte­rs.

The perspectiv­e in the conservati­ve establishm­ent: Silicon Valley exists in a liberal bubble and that world view has unintentio­nally seeped into the Facebook platform. Those who attended the meeting say they believe Facebook is serious about addressing the problem.

“From the very top there is a genuine desire to resolve it,” Brent Bozell, president of conservati­ve media watchdog the Media Research Center, said in a statement. “There were good exchanges and overall it was cordial. We’ll see how the investigat­ion turns out. There has been a serious issue of trust within the conservati­ve movement about this issue, but everyone in that room, on both sides, wants to see it restored.”

Kristen Soltis Anderson, the Republican pollster, television personalit­y and writer, told CNN it was a “civil but frank” discussion. “Most assumed Facebook is not operating in bad faith but wanted to raise the issue on unconsciou­s bias where it can crop

“There has been a serious issue of trust within the conservati­ve movement about this issue, but everyone in that room ... wants to see it restored.” Brent Bozell, president of conservati­ve media watchdog the Media Research Center

up,” she said. “Because Silicon Valley is largely left of center, the folks in the room wanted to convey that it’s important to make sure there’s a culture of respecting viewpoints of all types and preserving Facebook as a free marketplac­e of ideas.”

Not all conservati­ves were eager to engage with Facebook. American Conservati­ve Union chairman Matt Schlapp told Fox News he refused the invitation and dismissed the meeting as a publicity stunt. He says Facebook should be transparen­t about whether conservati­ve viewpoints were suppressed in the “Trending Topics” feature.

“They are not promising transparen­cy,” Schlapp said. “I want to see exactly how they treat conservati­ves and treat everyone.”

In an email, Facebook said executives received direct feedback on “Trending Topics” feature, the source of last week’s controvers­y.

Gizmodo reported that Facebook’s news curators suppress conservati­ve articles and news outlets in the feature that highlights the most popular news on Facebook. Facebook has repeatedly denied the allegation, but its image has taken a hit with Republican­s.

Republican­s’ perception­s of Facebook have declined 68% since the story broke, Recode reported, citing YouGov. And that has put growing pressure on Facebook to repair the damage.

 ?? MARK ZUCKERBERG BY GETTY IMAGES ??
MARK ZUCKERBERG BY GETTY IMAGES
 ?? MARTIN E. KLIMEK, USA TODAY ?? CEO Mark Zuckerberg called Facebook “a platform for all ideas.”
MARTIN E. KLIMEK, USA TODAY CEO Mark Zuckerberg called Facebook “a platform for all ideas.”

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