USA TODAY US Edition

Gen Y stung by scams

Millennial­s, not elderly, are most likely to have lost money,

- Zlati Meyer @ZlatiMeyer Detroit Free Press

According to new research by the Better Business Bureau’s Institute for Marketplac­e Trust, Millennial­s were the most likely to have lost money in scams.

More than 30% of the 25- to 34-year-old group surveyed admitted they were had, and those ages 18 to 24 hover just below 15%. Contrast that with the 75plus, who were less than 5%. And even the moms and dads of those Millennial­s, people ages 55 to 74, came in at under 10%. (People who are 35 to 54 came in slightly above 20%.)

Emma Fletcher, co-author of the study “Cracking the Invulnerab­ility Illusion,” said in an email that they can only speculate about why Millennial­s are more at risk to con artists.

“For one thing, they simply haven’t had the life experience­s of older people to have been exposed to the myriad of scams that are out there — to have learned life’s tough lessons. They are also the most connected generation, and we see that online purchase scams predominat­e as the scam they are most likely to lose money to. We also can’t forget that for many years the perception has been that this is an elderly problem, and that has been the focus of awareness efforts as well. It’s no wonder Millennial­s aren’t as alert as they should be, but we’re working to change that.”

The research didn’t include the total amount of money lost because victims weren’t required to share that informatio­n.

Of the swindles Millennial­s fell for and lost money in, 20% were online purchase scams and 10% were employment scams, the BBB found. The most popular cons for Millennial­s targeted overall were employment scams (13%) and debt collection scams (12%).

This is a generation that has been sheltered by their parents, according to Jason Dorsey, cofounder of the Millennial­s research firm Center for Generation­al Kinetics in Austin. They’re used to Mom and Dad getting them out of trouble, but it’s not easy to get one’s money back from fraudsters.

“We can’t forget that for many years the perception has been that this is an elderly problem.” Emma Fletcher, co-author of the study “Cracking the Invulnerab­ility Illusion”

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