Twitter to pay more to video creators
Social network’s 70-30 split more than rival Google pays
Twitter opened up its program Tuesday to give semiprofessional video creators 70% of the advertising revenues for online videos, one of the most generous deals of the sort online.
The social network had talked about the terms and plans in June at the VidCon convention in Anaheim, Calif., but at the time, they were only available to a handful of creators.
In a blog post Tuesday, Twitter said its Amplify program will now “provide creators of all sizes with the ability to monetize content in multiple ways and generate revenue at scale.”
The 70-30 split, which Twitter didn’t acknowledge in the blog post but had previously confirmed to USA TODAY, is far richer than the terms offered by Google’s YouTube for video producers and performers. YouTube gives 55% of the ad revenues to creators and keeps 45%.
Google hasn’t acknowledged how many creators work with YouTube except to say it’s in the “thousands” and that many make six-figure salaries based on their Google income. YouTube is the world’s largest video network, with more than 1 billion viewers monthly.
Rival Facebook is giving YouTube a run for its money by playing up video, both prerecorded and live, on the social network. It hasn’t yet formed a program to share advertising revenues with the creator community, focusing instead on a handful of select producers.