Twit­ter app de­buts on Ap­ple TV, Xbox One

Ama­zon Fire also among de­vices with ac­cess to NFL games

- Jes­sica Guynn @jguynn USA TO­DAY

Twit­ter is launch­ing its app on Ap­ple TV, Ama­zon Fire TV and Mi­crosoft’s Xbox One to give mil­lions of users on those de­vices ac­cess to Twit­ter con­tent, in­clud­ing Thurs­day night Na­tional Foot­ball League games live-streamed on Twit­ter.

It’s the lat­est ef­fort from Twit­ter to en­tice more users and broaden its main­stream ap­peal with “live” pro­gram­ming such as con­tent from Ma­jor League Base­ball and the Na­tional Bas­ket­ball As­so­ci­a­tion. Twit­ter is also fish­ing for more rev­enue. Livestream­ed events help sell video ads, which typ­i­cally com­mand a pre­mium as mar­keters slowly be­gin to shift some tele­vi­sion ad dol­lars to the In­ter­net.

Twit­ter ac­quired the rights to live-stream 10 NFL games on Thurs­day nights for about $10 mil­lion and to sell a por­tion of the ad in­ven­tory ex­clu­sively. Last sea­son, each of the games drew an av­er­age 13 mil­lion view­ers. Those games be­gin air­ing this week.

On Ap­ple TV, view­ers will be able to view live pre­mium video and tweeted video clips in a sideby-side video ex­pe­ri­ence.

“These de­vices will bring Twit­ter’s live stream­ing video ex­pe­ri­ence to life on the TV screen,” An­thony Noto, Twit­ter’s chief fi­nan­cial of­fi­cer, said in an emailed state­ment. “Twit­ter has al­ways been a great com­ple­ment to TV, and now fans can en­joy even more pre­mium video with live Tweets — and the best con­tent on Twit­ter — right from their TVs.”

Spec­u­la­tion is grow­ing that Twit­ter could be­come a takeover tar­get. In July, Twit­ter chalked up an­other in a series of dis­ap­point­ing quar­ters, more ev­i­dence mea­sures put in place by CEO Jack Dorsey over the past year have done lit­tle, if any­thing, to re­vive the strug­gling com­pany’s for­tunes. Dorsey is ex­pected to be given a few more quar­ters to turn the com­pany around, un­named sources told CNBC last week.

 ?? TWIT­TER ?? Twit­ter will live-stream the Jets-Bills game Thurs­day.
TWIT­TER Twit­ter will live-stream the Jets-Bills game Thurs­day.

Newspapers in English

Newspapers from USA