Expect some freebie love when buying a new car
Car dealers will go to great lengths to get you onto the lot. Everyone expects doughnuts or coffee in the waiting room. But what about a Samsung flat-screen TV with the purchase of a sedan? Most dealer and manufacturer perks aren’t that extravagant, and freebies shouldn’t be a distraction — focus on finding and buying the right car for you. Still, after you’ve gotten the best deal possible, it’s worth asking what your dealer can throw in with your purchase.
STANDARD OFFERS
You should expect these add-ons from your dealer:
A free tank of gas. This has become common courtesy for new-car purchases. If you’re buying a vehicle and the tank is low or empty, ask for a gas voucher.
A second set of keys. Most new cars come with two keys or two fobs for keyless entry. This is an often-overlooked convenience, as modern keys are expensive to replicate. Key fobs alone can cost up to $300.
Floor mats. They typically cost between $20 and $150. They’re included with almost all new-car purchases.
SPECIAL PERKS
Many dealerships try to stand out from the pack with gifts or extra service for your new ride. Some perks might be offered upfront; you might have to ask for others.
Service vouchers. Many dealerships provide free oil changes, state inspections — even car washes — to sweeten the deal.
Window tinting. Some dealers will tint your windows for free. You can find DIY kits for less than $100, but professional tinting can cost as much as $800.
Brand swag. Dealerships occasionally throw in free hats, mugs or tote bags with a new-car purchase. This is more common if you’re buying from a luxury brand, such as Ferrari, BMW, Porsche and Tesla, which have their own fashion lines. Manicures and fresh cookies. Your dealership might deck itself out to resemble a cafe or spa, rolling out a fancy bagel spread, plush massage chairs, a putting green or a fitness center to make you feel pampered.
EXTRAVAGANT INCENTIVES
Occasionally, dealerships offer flashier — but short-lived — promotions, such as ski-lift tickets or TVs. In 2009, Max Motors of Butler, Mo., offered a free AK-47 with every new pickup purchased.
Search online for dealerships near you to find localized promotions, or search car brands’ websites for manufacturer offers.