USA TODAY US Edition

‘Limited ads’ doesn’t mean they go away

Streaming services such as Hulu, CBS All Access offer cheaper choice, but is it worth it?

- Jefferson Graham @jeffersong­raham USA TODAY

It sounds like a LOS ANGELES great deal: Save money each month by subscribin­g to a service for on-demand, first-run network TV shows by agreeing to watch “limited commercial­s.”

Hulu and CBS All Access both offer streaming services that are less per month than the ad-free versions. The catch: you have to decided if “limited” is still too much.

Here’s how it breaks down: Hulu (NBC, ABC, Fox, Comedy Central, originals and movies) costs $7.99 with ads, $11.99 without. That translates to savings of $4 monthly, or $48 yearly, if you agree to watch commercial­s.

For CBS All Access (primetime shows and new versions of

Star Trek and The Good Wife), agreeing to limited commercial­s also translates to a $4-permonth savings — you pay $5.99 monthly with ads, or $9.99 for ad-free.

Is it worth it? It depends upon how willing you are in a streaming environmen­t to sit through tons of commercial­s.

Remember that Netflix, which starts at $7.99 per month, is adfree. Amazon Prime Video, which comes with the free shipping option, offers ad-free programmin­g as part of the $99 yearly subscripti­on. Other video services, such as Crackle and Seeso, don’t charge to watch them. You just have to watch ads.

On Hulu, we counted 15 commercial­s for a one-hour episode of “Nashville,” the former ABC series, now revived on CMT. That seemed rather excessive.

That is, until we attempted an episode of Late Show with Ste

phen Colbert on CBS All Access. That one had 29 commercial­s and promos. And for both series, the benefit of streaming — fast forward to the good parts — loses its luster when ads are involved. You can fast forward, but you can’t start watching until you catch up on those five or so commercial­s you promised to watch. You can’t, in other words, zip through the ads.

Now, speaking of Late Show, I thought the 29 All Access interrupti­ons were pretty obnoxious. But then I compared them to the broadcast TV version.

I set my cable DVR to record the show, and then played it back the next day with a whopping 50 national and local ads and promos for upcoming CBS shows. In one episode!

Is it any wonder the broadcast networks have been losing viewers every year?

Which brings us back to what now seems like the best bargain around. DVRs, rented monthly from cable providers, start at around $15 monthly. You can set it to record your favorite shows, and once they start, zap through the commercial­s at top speed, without being forced to watch them.

But as a viewer, I prefer the on-demand model. Open up the menu, and the complete season of shows are waiting for you. I lasted through one episode of

Nashville, with ads on Hulu before surrenderi­ng to the commercial gods and switching to the ad-free model.

I’ll happily spend the $44 yearly to escape.

How about you?

 ?? JEFFERSON GRAHAM, USA TODAY ?? Hulu’s “Switch to No Commercial­s” slide offers viewers the option to pay more for no ad interrupti­ons.
JEFFERSON GRAHAM, USA TODAY Hulu’s “Switch to No Commercial­s” slide offers viewers the option to pay more for no ad interrupti­ons.

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