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Same old FIFA story

Female reformer loses in voting for council seat

- Nancy Armour narmour@usatoday.com USA TODAY Sports FOLLOW COLUMNIST NANCY ARMOUR @nrarmour for commentary on the latest in major sports.

Soccer’s world governing body shows it’s not committed to real reform, Nancy Armour writes,

FIFA just can’t help itself. Anyone still holding out hope that soccer’s governing body was sincere about wanting to root out corruption was disabused of that notion with Monday’s FIFA Council elections. Moya Dodd, one of FIFA’s few power brokers with a proven commitment to reform, lost the seat reserved for Asia’s female representa­tive to a woman who needed three tries to name the defending Women’s World Cup champion.

It wasn’t even close, either, with Mahfuza Ahkter Kiron of Bangladesh winning 27-17.

“There we go again. There’s FIFA,” said Roger Pielke Jr., director of the Sports Governance Center at the University of Colorado and a longtime FIFA critic.

“It’s good evidence that things haven’t changed. ... It involves a person, Moya Dodd, who put forward a manifesto (on reform). She’s smart. She’s out there. She has an internatio­nal presence. “And she’s threatenin­g.” And now she’s been marginaliz­ed.

It has been almost two years since the U.S. Department of Justice began issuing sweeping indictment­s accusing some of FIFA’s most powerful and visible members of racketeeri­ng, wire fraud and money-laundering conspiraci­es.

That FIFA rivaled the Mafia for corruption had never been any great secret. But with the extent of the greed and graft making sponsors uncomforta­ble, FIFA had no choice but to act. Or act like it was acting.

Sepp Blatter was ousted as president and replaced by Gianni Infantino, who pushed through a series of reforms. The most significan­t: replacing the 24-member executive committee with a larger council that would have at least six seats — one for each continenta­l confederat­ion — held by women.

But look a little closer, and the reforms are little more than whitewashi­ng.

Less than two weeks ago, Kuwait’s Sheikh Ahmad al-Fahad al- Sabah resigned from the FIFA Council amid Justice Department allegation­s that he had bribed Asian soccer officials. The council expansion and increase in money for “developmen­t projects” creates the same kind of co-dependency with national federation­s that fed corruption under Blatter.

“As a matter of observatio­n and evidence, to date, there’s not a lot of evidence that FIFA and people at the top of FIFA are interested in change,” Pielke said.

Dodd’s ouster makes that clear.

The Australian has been outspoken about the need for reform and increased roles for women in the sport, something she said goes hand in hand. FIFA was supposed to be working toward that, what with the six council spots reserved for women.

But, as with many of FIFA’s reforms, it’s nothing more than a show. And a poor one at that.

By virtue of her new post, Kiron is responsibl­e for championin­g women’s soccer, to be its face and its voice with fellow FIFA members. Yet when she was asked by BBC World Service who was the reigning World Cup champion, Kiron didn’t know.

This isn’t a hard question. Women’s soccer is still very much a developing sport — hence, the importance of having advocates at FIFA’s highest levels — and only four teams have won either the World Cup or Olympic title.

Korea, Kiron’s first answer according to the BBC, isn’t one of them.

That she got the answer wrong is bad enough. That she couldn’t even make an educated guess of the USA, which has won or been runner-up at all but four of the 13 World Cup and Olympic tournament­s, is even more troubling.

It would be mind-boggling if someone so clearly competent was passed over for someone so clearly incompeten­t at any other organizati­on. At FIFA, it’s business as usual.

In fact, it’s the preferred method of operation.

“Yep. Let’s just carry on as we have for years & pretend to be evolving,” Julie Foudy, the World Cup and Olympic champion who is an ESPN analyst, said on Twitter. “Ain’t buying what ur selling.”

The people leading FIFA might have changed in the last two years, but their slimy shenanigan­s have not.

“Moya Dodd ... put forward a manifesto (on reform). She’s smart. She’s out there. ... And she’s threatenin­g.” Roger Pielke Jr., director of the Sports Governance Center at the University of Colorado and a FIFA critic

 ?? PHILIPP SCHMIDLI, GETTY IMAGES ?? Moya Dodd, shown at a news conference in December 2015, lost her bid for a FIFA Council seat.
PHILIPP SCHMIDLI, GETTY IMAGES Moya Dodd, shown at a news conference in December 2015, lost her bid for a FIFA Council seat.
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