NBC TO OFFER TWO-FOR-ONE SUPER BOWL-OLYMPICS ADS

To ease the burden of Super Bowl advertising, NBC will offer advertisers a package to run their ad during Super Bowl LII as well as during the Winter Olympics in Pyeongchang, South Korea, less than a week later. The cost of advertising during the Super Bowl has increased every year since advertisers paid $42,000 for Super Bowl I in 1967. In 2007, it was $2.6 million. Last year, it was between $5 million and $5.5 million. Ads are sold well ahead of time, with most of the spots taken by early December. One 30-second ad in the 2014 Winter Games in Sochi, Russia, cost a little less than $100,000 on average, with most advertisers running their spot several times throughout the proceedings. “You can create a spot that runs in the Super Bowl and you can amortize your costs of creating it by running it in the Olympics,” NBC Sports Group executive vice president of ad sales Dan Lovinger told Variety. “The 1-2 punch of the Super Bowl followed by the Olympics makes it all worthwhile.” What will that cost be? Lovinger told Variety that NBC would be after “maximum value” but didn’t give an exact figure. NBC is the first network to air the Super Bowl and Winter Olympics in the same year since 1992.