MAKING WAVES
Viewers of Wednesday night’s NBA Finals game may have spotted a major clue for TIDAL’s mysterious “4:44” project. After billboards reading “4:44” began showing up in New York City and Los Angeles earlier this week, a black-and-white advertisement aired during Game 3 showing Mahershala Ali as a boxer, training, while Danny Glover holds his punching bag. According to the credits at the end of the clip, Lupita Nyong’o will be joining Ali and Glover in the project, revealing that “4:44” has a NC-17 rating and will air exclusively on sprint.tidal.com. No release date has been shared for “4:44,” and representatives from TIDAL and Sprint have yet to comment on whether “4:44” is a proper movie, a visual album or a music video.