A STUNNING TV, BUT IT’LL RUN YA
Massive, new 77-inch Signature OLED TV from LG is like a picture for your wall
The latest OLED TV from LG Electronics takes TV envy to an entirely new dimension.
Priced just less than $20,000 — at $19,999 — the 77-inch Signature display is a “wallpaper” TV that hyper realistically hugs the wall, hence its “picture-on-wall” design. At less than one-fifth of an inch thick, the semi-flexible screen attaches to the wall with a hook, like a painting. Magnetic strips on each of the four corners hold it flush against the wall.
Originally planned to be available in stores this fall, the new TV hit electronics retailer Video & Audio Center’s four L.A. area stores Wednesday. Other retailers will begin offering the TV over the next 30 days.
Interest in the similarly-designed 65-inch model, which costs $7,999 and became available in April, led LG to get the model to stores sooner, said John Taylor, a spokesman for LG Electronics USA.
When he tested that model in March, Reviewed.com senior staff writer Lee Neikirk deemed the TV “the best OLED we’ve ever tested. Simply put: This is as close to perfect as TVs get.”
Both models are 4K displays and support high dynamic range (HDR) content, which delivers a wider range of richer colors and improved contrast. Non-4K content is up-converted to look better, and a six-channel sound bar provides Dolby Atmos surround sound.
Beyond the Signature OLED having “one of the best-looking screens in the world,” Neikirk noted, the wow factor comes from “its stunning on-the-wall design,” he wrote. “It’s really hard to overstate just how awesome this thing looks once it’s mounted. ... It’s so close to the wall, it almost looks embedded.”
Within the first hour, customers had already bought five displays at Video & Audio Center during Wednesday’s launch, says the retailer’s chief technologist Tom Campbell. “People are not only looking for a good picture but also are interested in the ergonomics, too. They want edge-to-edge picture,” he said.