USA TODAY US Edition

Virgin Mobile goes with simpler plan for iPhone

- Rob Pegoraro

Q: The new Virgin Mobile iPhone deal looks incredibly cheap. What’s the catch?

A: This Sprint-owned prepaid wireless service has once again rewritten its price plans. And where previous Virgin Mobile USA offerings came with extra complexity — an option to buy data access only for specific apps one year, a shared-data feature confined to particular phone models the next — this one seems much simpler.

Its new “Inner Circle” plan, announced last month, doesn’t require any Android or iOS contemplat­ion because it’s iPhone-only. Nor do you have to bother calculatin­g what different plans would cost since there’s only one: $50 a month with autopay for unmetered data, calling and messaging.

And if you transfer a number from another carrier or upgrade an existing Virgin Mobile account by July 31, you pay only $1 for service over the next 12 months. Sign-ups afterward only get that $1 price for the first six months.

So how can this Sprint subsidiary beat its corporate parent’s prices? By leaving out some things.

One is a choice of purchase options. You have to buy an iPhone — from the compact SE to the top-of-the-line 7s Plus — either at Virgin Mobile’s site or in one of Apple’s stores. You can’t bring one from another carrier or find a discount at third-party resellers.

Another is unrestrict­ed use of data sold as “unlimited.” To begin, you can’t share that bandwidth via Wi-Fi with nearby devices unless you pay $10 a month extra for a mobile-hotspot option that adds 10 gigabytes of “tethering.”

You also can’t watch streaming video in high definition on Sprint’s network since the service automatica­lly compresses it to DVD-grade resolution. And it limits streaming music to 500 kilobits per second and streaming gaming to 2 Mbps, though both should be less onerous limits.

Sprint’s own unlimited-data offering, $50 a month with autopay through next June and then $60 a month, doesn’t impose those hotspot and streaming restrictio­ns.

With Inner Circle, you also have to be careful to stay on Sprint’s network — you only get 100 megabytes of roaming data a month. Unfortunat­ely, if you enable data roaming to ensure you stay connected in areas where Sprint’s recently-improved network still lags, Virgin Mobile doesn’t let you monitor that offnetwork usage as it happens.

Finally, you have no internatio­nal roaming options at all. That need not turn your Virgin Mobile-purchased phone into a Wi-Fi-only device in other countries if you call and ask for a free unlocking before you depart.

Should those limits work for you, Inner Circle offers an extra incentive in the form of discounts at such other Virgin-named firms as the airlines Virgin Atlantic and Virgin America and the new Virgin Hotels. You need to sign up for Virgin Mobile’s service by Sept. 30.

 ?? PETER BARRERAS, AP IMAGES FOR VIRGIN MOBILE ?? Founder Sir Richard Branson, center, and Virgin Mobile USA CEO Dow Draper pop champagne alongside flight attendants during the Virgin Mobile Inner Circle launch event in June.
PETER BARRERAS, AP IMAGES FOR VIRGIN MOBILE Founder Sir Richard Branson, center, and Virgin Mobile USA CEO Dow Draper pop champagne alongside flight attendants during the Virgin Mobile Inner Circle launch event in June.
 ?? LIGHTROCKE­T VIA GETTY IMAGES ??
LIGHTROCKE­T VIA GETTY IMAGES

Newspapers in English

Newspapers from United States