USA TODAY US Edition

Diversity debate divides Silicon Valley

Google engineer’s online manifesto goes viral, dragging a silent backlash out into the open

- Elizabeth Weise and Jon Swartz @eweise; @jswartz

Despite a veneer SAN FRANCIS CO of California cool, the sharp dichotomy between progressiv­e and conservati­ve voices nationwide is just as present in Silicon Valley as anywhere else. But here it plays out in debates over why so few women and minorities fill crucial — and powerful — technical and leadership positions in some of the nation’s richest and most influentia­l companies.

In an area where embracing diversity is seen as a social good, the debate often takes place offline or behind closed doors.

But it crashed out into the open Saturday with the release of an online manifesto, “Google’s Ideologica­l Echo Chamber,” in which an unnamed male Google software engineer strongly suggests that the company encourage “ideologica­l” rather than gender diversity. The author contends women don’t make up 50% of the company’s tech and leadership positions because of difference­s in their preference­s and abilities, not sexism.

By early Sunday, the memo had gone viral.

The sentiment of the 10-page memo underscore­s the views of many at tech companies who don’t agree with the diversity mandate adopted by their employers. Yet few will publicly discuss the topic.

They have argued for years that Silicon Valley is based on

meritocrac­y, where brilliance and talent are consistent­ly rewarded above all else.

Those who haven’t reaped the same benefits counter that the industry’s hiring practices preferenti­ally benefit those who are young, white and Asian and male — often to the detriment of women, blacks, Latinos and others. Tech companies have been at the forefront of introducin­g “unconsciou­s bias” training to try to eliminate such issues from the workplace and have funded multiple initiative­s to encourage young girls and minorities to study coding. Proponents of the measures say they are necessary to bring diversity to the tech industry.

A recent study on elementary school students shows dominant players — in this case, white males — feel threatened when everyone is treated equally. The same applies in the business world, says Columbia Business School Professor Rita McGrath.

“There is almost a knee-jerk reaction: Your company is spending money on diversity, so what am I getting out of it?” she says.

Nancy Lee, Google’s former head of diversity, underscore­d the challenges it faces in converting employees to value diversity. She said the company had identified roughly a third of employees who warmly embrace initiative­s and a third that have not signed on to the diversity mandate.

“We often talk about how we have the crusaders and the resisters, and then there is an entire swath in between that are somewhat indifferen­t,” Lee told USA TODAY in April 2015. Google, she said, was trying to bring aboard more women and people of color, to reach a “tipping point where we have the critical mass to shift a culture. That’s what we are trying to do.”

GOOGLE AN EARLY LEADER

Silicon Valley’s lack of diversity has long been an issue, but discussion­s about it began to crest in 2014. It was then that Google openly published its diversity figures, breaking ranks with other tech companies that had long argued such revelation­s would cause them competitiv­e harm.

That tide has since turned, and today many tech companies issue their quarterly workforce numbers, hire diversity coordinato­rs and engage in multi-pronged efforts to bring more women, African Americans and Hispanics into their ranks.

The push has created a divide among tech workers, some embracing the effort as positive and helpful to creating teams and products for a diverse, global market while others deride it as being a type of reverse discrimi- nation that pushes unqualifie­d candidates into positions they cannot capably fill.

Google was quick to say Saturday that it supported its employees’ rights to express their opinions, even if the company didn’t agree with them.

“Part of building an open, inclusive environmen­t means fostering a culture in which those with alternativ­e views, including different political views, feel safe sharing their opinions,” Danielle Brown, Google’s newly appointed vice president of diversity, wrote in a memo to employees Saturday.

STRONG REACTIONS

By Sunday, many in the tech world were weighing in on the statements made by the manifesto’s author, and most were not supportive.

One of the strongest came from recently departed Google engineer Jonatan Zunger, who wrote on Medium that the author was not only clueless about biology but also about how any senior staffer functions in a large company.

By publishing an essay arguing that some large fraction of his colleagues were basically not good enough to do their jobs and were allowed to stay in them only because of political ideas, he created “a textbook hostile workplace environmen­t.”

“Do you understand that at this point, I could not in good conscience assign anyone to work with you?” he wrote, and had this person been one of his direct reports, he would no longer be working there because he could no longer work in teams.

The issue broke over the weekend, perhaps catching Google senior staff off-guard. But to deal with it, Nicole Sanchez,CQ CEO of Vaya Consulting sees only one way forward.

“Google’s CEO Sundar Pichai needs to come out strong and clear on Monday morning saying that diversity is a non-negotiable at Google.”

“There is almost a knee-jerk reaction: Your company is spending money on diversity, so what am I getting out of it?” Rita McGrath, Columbia Business School

 ?? GOOGLE ?? Danielle Brown is the new diversity chief at Google.
GOOGLE Danielle Brown is the new diversity chief at Google.
 ?? MARTIN E. KLIMEK, USA TODAY ?? Google was the first tech company to publish diversity figures.
MARTIN E. KLIMEK, USA TODAY Google was the first tech company to publish diversity figures.

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