Fly from four Midwest cities to Iceland
Can St. Louis support a nonstop route to Iceland? How about Cleveland, Cincinnati and Detroit?
Icelandic budget carrier WOW Air thinks so, and — with fares that begin at less than $100 one way — it’s betting those Midwest markets will be profitable additions to its fast-growing U.S. network.
WOW Air announced service from the four cities Wednesday, an expansion that will give it a total of 12 U.S. destinations.
WOW’s new routes will launch this spring, with tickets now on sale. One-way fares to Iceland will start at $99.99 from all four cities. Connecting flights to WOW’s other European destinations begin at $149.99.
WOW Air founder and CEO Skúli Mogensen explained the airline’s selection: “We like the region. We think there’s opportunity there. We think it’s under-served,” he said, adding that the company is “very data driven” in seeking out prospective new markets.
WOW’s Detroit service will begin April 26. The three other routes will launch in May: Cleveland flights begin May 4, Cincinnati flights on May 10, and St. Louis flights on May 17. WOW will fly four flights a week on singleaisle Airbus A321 aircraft to its hub at the Keflavik airport near Reykjavik. Connecting itineraries will be available to more than two dozen destinations in Europe.