TECH FIRMS STEP­PING UP TO HELP HAR­VEY VIC­TIMS

Ap­ple do­nates $2M to the Red Cross; Google, Ama­zon, AT&T, Face­book also dig deep into pock­ets

USA TODAY US Edition - - MONEY - El­iz­a­beth Weise

Tech com­pa­nies are tap­ping their deep pock­ets to raise money to help vic­tims of Hur­ri­cane Har­vey.

Google staff do­nated $250,000 to the Amer­i­can Red Cross, which the com­pany matched dol­lar for dol­lar, and Google also made a cor­po­rate con­tri­bu­tion of $250,000. On Tuesday, it launched an ad­di­tional $1 mil­lion match­ing cam­paign to gather do­na­tions from staff and Google users for Red Cross ef­forts in Texas and other af­fected areas.

Ap­ple do­nated $2 mil­lion to the Amer­i­can Red Cross for Hur­ri­cane Har­vey re­lief ef­forts. The com­pany has also pledged to match em­ployee do­na­tions two to one.

In ad­di­tion, Ap­ple is mak­ing it easy for users to do­nate to the Red Cross via its iTunes page, which now fea­tures but­tons for do­nat­ing be­tween $5 and $200. The money is trans­ferred di­rectly to the Amer­i­can Red Cross from iTunes, so those do­nat­ing won’t get a tax write­off. But they also won’t have to do any­thing more than click a but­ton on a site they prob­a­bly visit fre­quently.

Ama­zon, and its new­est ac­qui­si­tion Whole Foods Mar­kets, will be match­ing do­na­tions made in stores or on its web­site for up to

$1 mil­lion.

The Ama­zon wish list from the Red Cross gives a sense of the im­me­di­ate needs of those in flood­rav­aged areas: phone charg­ers and chil­dren’s bed­ding.

Face­book has an­nounced it will match ev­ery dol­lar raised on its site, up to $1 mil­lion, for the Cen­ter for Dis­as­ter Phi­lan­thropy’s Hur­ri­cane Har­vey Re­cov­ery Fund.

AT&T has pledged $350,000 to help com­mu­ni­ties af­fected by Hur­ri­cane Har­vey. The AT&T Foun­da­tion will also match em­ployee do­na­tions up to $100,000. In ad­di­tion, cus­tomers can text ‘HAR­VEY’ to 90999 to do­nate

$10 to the Amer­i­can Red Cross. Mi­crosoft made an ini­tial do­na­tion of $100,000 to the Red Cross, with the com­pany and its em­ploy­ees pledg­ing to do more.

HENRIETTA WILDSMITH, USA TO­DAY NET­WORK

Evac­uees rest Tuesday at the Ge­orge R. Brown Con­ven­tion Cen­ter in Houston. The fa­cil­ity’s web­site has links to do­na­tion sites.

GOOGLE

Through con­tri­bu­tions and match­ing funds, Google is aim­ing to do­nate up­wards of $1.75 mil­lion to the re­lief ef­fort.

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