The ‘Springsteen on Broadway’ ticket frenzy is on: $6,000 a pop
Tickets for Bruce Springsteen’s Broadway debut, Springsteen on Broadway, went on sale at 10 a.m. Wednesday. Despite Ticketmaster’s efforts to thwart bots and resellers, tickets immediately appeared on Stubhub, with some listed for more than $6,000.
The show sold tickets via Ticketmaster’s Verified Fan platform, which required fans to register weeks in advance; a randomly selected group received a code via text message to buy tickets hours before they went on sale. Prices were $75 to $850.
Springsteen on Broadway begins previews Oct. 3 and is scheduled to open Oct. 12, with Springsteen performing five shows a week. Because of the show’s limited run and intimate setting at the 960-seat Walter Kerr Theatre, tickets were hard to come by. Some fans flooded the hashtag #SpringsteenBroadway with complaints.
“I just received a “StandBy” message for #SpringsteenBroadway tickets. What does that mean?” wrote one of the buyers waiting to hear from Ticketmaster about additional tickets.
Tickets also appeared for resale on Stubhub around the official 10 a.m. sale time. Prices skyrocketed from $2,000 to more than $6,000.
“Springsteen on Broadway (wants) to give Springsteen fans a unique experience,” Ticketmaster said in a statement. “They care deeply about the fans and due to the intimate venue setting, there may simply be more fans who want to see Springsteen on Broadway than there will be available tickets.”