Want that out­fit? Just tap the mir­ror

‘Pop-up shop’ will let Mastercard show off op­tions at check­out

USA TODAY US Edition - - MONEY - Charisse Jones

Try on an out­fit, mix and match ac­ces­sories, then pay for your en­sem­ble with­out ever leav­ing the fit­ting room.

Or buy that must-have suit you spot in the win­dow even though the store is closed.

Mastercard, in col­lab­o­ra­tion with Marie Claire mag­a­zine, is plan­ning to make it pos­si­ble.

The pay­ment tech­nol­ogy com­pany is un­veil­ing a tem­po­rary shop in Man­hat­tan next week de­signed to meld the speed and con­ve­nience of on­line shop­ping with the ex­pe­ri­ence of brows­ing in an ac­tual store.

The so-called pop-up shop, which will be dubbed The Next Big Thing, is in­tended to let Mastercard show what is pos­si­ble at check­out, of­fer­ing a glimpse into how tra­di­tional stores can stand out in a re­tail cli­mate up­ended by Ama­zon and other on­line re­tail­ers. It will be open from Sept. 23 through Oct. 12.

“This is the first time we’re show­cas­ing th­ese com­bined tech­nolo­gies,” says Stephane Wyper, a Mastercard se­nior vice pres­i­dent. “The phys­i­cal store still mat­ters, and by us­ing tech­nolo­gies like this ... we can re­ally help re­tail­ers start rein­vent­ing and re-en­er­giz­ing the phys­i­cal store en­vi­ron­ment.”

Vis­i­tors to the pop-up shop will down­load an app that al­lows them to in­put their pay­ment in­for­ma­tion as well as book ap­point­ments with Neiman Marcus stylists who are avail­able on site. Each piece of cloth­ing has an elec­tronic tag em­bed­ded in the la­bel so that when cus­tomers enter the fit­ting room, the mir­ror will rec­og­nize what they’re try­ing on and then dis­play it.

Not only will the so-called “smart” mir­ror al­low cus­tomers to ad­just sizes or view dif­fer­ent colors, it will sug­gest a pair of shoes, a belt or other ac­ces­sory that it will dis­play as well.

Fi­nally, when shop­pers are ready to buy, in­stead of trudg­ing to a check­out counter, they sim­ply touch the item’s im­age on the mir­ror and tap “check out.” The shirt, jacket or an­other item au­to­mat­i­cally shifts to a cart on the cus­tomer’s mo­bile de­vice. There, they can com­plete the pur­chase and note whether they want to tote it from the store or have it de­liv­ered.

Cus­tomers also won’t have to wait un­til the store opens to make a pur­chase. If they see an item in the win­dow that they want, they can tap the glass to se­lect it. The im­age of a cart will ap­pear. They’ll then enter their phone num­ber right on the win­dow, and they’ll re­ceive a text on their smart­phones that pro­vides a link to a mo­bile site where they can make their pay­ment.

Wyper says such new ways to pay can be use­ful in var­i­ous forms of re­tail, from con­sumer elec­tron­ics to gro­cery stores, and could be­come com­mon soon.

Re­tail­ers have al­ready shown that they’re ea­ger to try new pay­ment con­cepts to en­gage cus­tomers, whether it’s mo­torists pre­pay­ing for gas or “smart” re­frig­er­a­tors that al­low cus­tomers to au­to­mat­i­cally or­der gro­ceries, says Linda Kirk­patrick, a Mastercard ex­ec­u­tive vice pres­i­dent.

“Re­tail­ers have a re­ally strong ap­petite to try new things,” she says. “It’s some­thing we’re see­ing in the here and now. It’s not The Jet­sons.”

“Re­tail­ers have a re­ally strong ap­petite to try new things. It’s some­thing we’re see­ing in the here and now. It’s not ‘The Jet­sons.’ ”

Linda Kirk­patrick, a Mastercard ex­ec­u­tive vice pres­i­dent

MASTERCARD

Shop­pers vis­it­ing a pop-up shop that is a col­lab­o­ra­tion be­tween Mastercard and Marie Claire will be able to fill their mo­bile shop­ping cart by tap­ping on a mir­ror.

MARK LENNIHAN, AP

Mastercard is un­veil­ing a tem­po­rary pop-up shop, dubbed The Next Big Thing, in Man­hat­tan next week.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.