MAPLE IS THE NEW PUMPKIN SPICE
Bye bye, pumpkin spice. Hellooo, maple.
If you haven’t taken note, pumpkin spice — which these days is in everything from lip balm to peanut butter and Febreze air freshener — is getting some competition from the sweet, amber substance best known for flavoring pancake syrup. You can bet that restaurants and food makers want to see pumpkin spice’s popularity replicated. Sales of pumpkin-flavored foods reached a record $414 million in sales in the year ending July 1, the consumer data company Nielsen found. Maple could be on its way. According to Google Trends, maple-related searches have skyrocketed since Sept. 3. Before you start raking leaves, get ready for these maple-licious contenders: