Samsung Frame TV

Samsung’s marketing pitch for the Frame TV — “the most beautiful TV you’ve never seen” — has some merit; I actually walked right past the TV because it resembled a picture frame on the wall. That’s precisely the point: Frame TV is meant to hang flush, using an included no-gap wall mount and nearly invisible optical wire that connects to a box you hide away for other components.

To reinforce the concept, the TV comes with 100 pieces of professional artwork you can display when you’re not watching TV.

The 4K UHD TVs with HDR Pro cost from $1,299.99 to $2,799.99.