USA TODAY US Edition

Nike releases new NBA ‘City Edition’ uniforms

- — AJ Neuharth-Keusch

From the snakeskin pattern to the 16 championsh­ip stars on the shorts, the drop shadow numbers to the 1990s-esque trim, the Los Angeles Lakers’ new Nike City Edition uniform is nothing if not detailed. And 29 other teams can say the same. This season’s fourth and final set of uniforms, released Wednesday by the NBA’s exclusive apparel provider, are like nothing the league, nor pro sports, has seen before. Each version dives deep into city and team culture, referencin­g everything from monuments to franchise legends, to shed light on what makes one organizati­on different from the next. “With City Edition, we felt like this could be really compelling to make a true connection of, still the organizati­on, but the organizati­on in reflection to their city and their community,” Elesban Mon

toya, senior graphic designer at Nike, told USA TODAY. “What does it mean to be a Chicago Bulls fan? What does it mean to be a part of Chicago?” The designers at Nike worked directly with the league and each NBA team.

Newspapers in English

Newspapers from United States