Box office brain but no brawn
Smart sci-fi can be a tough sell to audiences.
There’s a renaissance of smart, original science fiction happening in movie theaters. If only the box office receipts were as impressive.
While entertaining space operas like
Star Wars and Guardians of the Galaxy rack up the cash, sci-fi films that tend toward the intellectual — about humankind’s dealings with androids, aliens and technology — just aren’t clicking with mainstream audiences.
Denis Villeneuve’s acclaimed Arrival scored eight Oscar nominations, including best picture, but it barely broke
$100 million in 2016. Last year, Life boasted a cast headed by Jake Gyllenhaal and Ryan Reynolds — and tanked with only $30.2 million. Even the highprofile returns didn’t hit: Ridley Scott’s
Alien: Covenant managed $74.3 million, and the long-awaited sequel Blade Run
ner 2049 snagged five Oscar nominations as the silver lining to a disappointing $92.1 million haul.
The case in point: Rian Johnson’s
2012 time-travel movie Looper received great reviews (93% fresh on aggregate site Rotten Tomatoes), opened with
$20.8 million and wound up with
$66.5 million. The director’s Star Wars: The Last Jedi also received great reviews (91%), opened with $220 million in December and is still going strong with $618.2 million.
“Sci-fi is a fun genre to work in; it tests creativity, but it seems like it also tests audiences’ patience. They don’t turn up for it,” says Jeff Bock, senior box office analyst for Exhibitor Relations. “You really have to make a world that audiences are willing to step into.” The latest to try to break through is
Annihilation (in theaters Friday), writer/director Alex Garland’s follow-up to his critically beloved Ex Machina
($25.4 million). The adaptation of Jeff VanderMeer’s horror-tinged novel stars Natalie Portman and centers on a group of women who venture into a mysterious area of Florida swampland surrounded by shimmering lights and containing genetically modified fauna and vegetation.
Bock says he has high hopes for it “so this taboo doesn’t follow all these films around. I don’t want to see another Fast
and Furious, but I do want to see a sci-fi film that is trying new things.”
Not all audiences embrace every kind of sci-fi, says Lisa Yaszek, professor of science fiction studies at Georgia Tech.
Star Wars movies in particular represent a branch that focuses on humans being the center of the world: “They have more universal challenges. This is very much about the struggles between fathers and sons, quests for love and justice,” she says.
But sci-fi stories like Arrival and
Blade Runner lean into the unknown, Yaszek says. “You get a sense of wonder about how big and amazing the universe is, but you also start to realize that humans aren’t the center of everything.” Those tales are more challenging for audiences: “It’s not a surprise that those movies don’t do as well as movies that tell a very familiar story that feels safe.” It’s hard to imagine now, but even
Star Wars was new back in 1977, when George Lucas’ original film became a phenomenon for the way it brought together Westerns, old adventure serials and swashbuckling action in a way no one had seen before. More esoteric, methodically paced fare was the genre standard in the 1960s and ’70s, a heyday that introduced the original Alien as well as 2001: A Space Odyssey, Soylent
Green and The Andromeda Strain.
Modern audiences, like kids who grew up with the Star Wars prequels, “really want a confectioners’ version of sci-fi — something to satisfy your sweet tooth,” says Paul Dergarabedian, senior media analyst for comScore.
A few films such as Gravity (which made $274.1 million in 2013) and The
Martian ($228.4 million in 2015) have found the “perfect intersection” of heady material and entertainment value, Dergarabedian says.
While the genre has struggled at the cineplex, cable networks and streaming services have become a haven for intelligent sci-fi fare with the popularity of HBO’s Westworld and Netflix’s Stranger Things and Black Mirror. The Cloverfield
Paradox had a surprise release on Netflix this month after the Super Bowl, and director Duncan Jones’ noir film Mute, about a bartender (Alexander Skarsgård) trying to find his girlfriend in futuristic Berlin, premieres Friday.
Jones earned his sci-fi bona fides with the 2009 British Academy Film Awardwinning Moon and then two years later with the time-bending thriller Source
Code — which garnered great reviews but only $147 million worldwide.
“Studio films have to make a billion dollars to be considered a success. That’s stupid,” Jones says. “Not every film can be something that everybody wants to see and everybody’s going to love. It’s OK to make movies that don’t appeal to everyone. You can’t have McDonald’s every meal.”
“It’s OK to make movies that don’t appeal to everyone. You can’t have McDonald’s every meal.”
Duncan Jones
Director of Mute, out Friday on Netflix