‘AskMatch’ pairs you with experts
When online dating shifts to the real world meetup, it helps to be prepared – or in this case, perhaps, pre-paired.
Match is launching a service called “AskMatch” that helps people decide on where to go for a first date, what to wear and when to bring up tough subjects.
The service works by pairing members with a dating coach with whom they can briefly chat over the phone and the relationship experts will talk you through your decisions free of charge.
“In this tech-driven world, Match is focused on getting our members into real-world relationships, and that starts with investing in our relationship with our members,” said CEO Hesam Hosseini.
The service can help daters navigate modern relationship building where “ghosting,” “orbiting” and “slow fade” tactics abound.
In case you were wondering, “ghosting” is breaking off a relationship by ceasing all communication without any apparent warning or justification. “Orbiting” is when the person who ghosted you continues to linger in your life by following you on social media or watching everything you post.
The “slow fade” isn’t ghosting, but it’s not engagement, either. Instead of telling you they don’t want to see you again, the slow fader maintains infrequent communication for extended periods of time.
The dating helper on the other end of the line also can serve as a sounding board if your friends keep giving you the same advice or when you don’t have anyone to rant to about your dating life.
Rollout begins immediately in New York City. The program will be nationwide by 2020.