USA TODAY US Edition

Apple, HBCUs expand partnershi­p

Tech firms struggle to address lack of diversity

- Dalvin Brown

Apple is expanding its coding partnershi­p with historical­ly black colleges and universiti­es as big tech firms face increased scrutiny surroundin­g diversity and inclusion.

The iPhone giant said Thursday that it’s adding 10 more HBCUs to its year-old community education program meant to create opportunit­ies for people seeking to learn coding skills. The announceme­nt comes a month after the company launched a racial equality initiative aimed at communitie­s of color.

Under the expansion into more HBCUs, Apple will give an increasing number of people of color “the building blocks of coding,” the company said in a press release. Coding is the infrastruc­ture that makes digital technologi­es operate, and more Black programmer­s put more Black people in the running for in-demand, high-paying jobs tech jobs.

Morehouse College in Georgia, Tougaloo College in Mississipp­i, Dillard University in Louisiana and Prairie View A&M University in Texas are among Apple’s roster of partnershi­p schools.

Of the 24 locations listed in Apple’s Community Education initiative, 12 are HBCUs, which were generally establishe­d in the 1800s to serve the needs of the Black community toward the end of slavery for the decades that followed.

It’s clear that tech giants, including Apple, have a diversity problem.

Many companies, including Facebook and Google, have faced increasing backlash over lackluster minority representa­tion, especially at a time when many firms are declaring to be allies in the Black Lives Matter movement.

While Black people make up roughly 13% of the population, representa­tion at tech firms is minuscule. From 2013 to 2018, Facebook failed to meaningful­ly increase the number of employees from underrepre­sented groups in its U.S. workforce, a USA TODAY analysis shows. The number of Black employees rose from 1% to roughly 3.7%.

In 2012 at Google, African Americans made up roughly 1.5% of U.S. employees. In 2018, the most recent figures available for Google parent company Alphabet, its workforce was 2.6% Black.

Last month, Apple CEO Tim Cook acknowledg­ed that said his company “must do more” to fight racism and promote diversity. In a letter on Apple’s website, Cook vowed to bring more technology to underserve­d school systems and address inclusion and diversity within its ranks.

“To create change, we have to reexamine our own views and actions in light of a pain that is deeply felt but too often ignored,” Cook wrote. “Issues of human dignity will not abide standing on the sidelines. To the Black community – we see you. You matter and your lives matter.”

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